EU broadcasters urge tighter rules on Big Tech's control for Smart TV
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EU broadcasters urge tighter rules on Big Tech's control for Smart TV
"The concentration of control, ACT claims, could allow a small number of operators to gain the power to monopolize the industry by "controlling access to audiences and content distribution.""
"The call highlights the competition between traditional broadcasters and Big Tech companies, whose market share has grown steadily in recent years."
"ACT also called for Virtual Assistants (VAs) to fall under DMA rules as gatekeepers, citing a regulatory void that allows AI assistants to regulate and recommend the media content across apps without being subject to DMA obligations."
The Association of Commercial Television and Video on Demand Services in Europe calls for the European Commission to designate smart TV operating systems and virtual assistant platforms as 'gatekeepers' under the Digital Markets Act. This request aims to address the increasing market power of Big Tech companies, which broadcasters believe are controlling content distribution. The ACT emphasizes the need for regulatory oversight to ensure fairness and competition in the industry, particularly as these platforms influence user access to media content.
Read at TNW | Eu
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