"First, the reason, and it's obvious. Advertisers pay top dollar for their spots, and they know people tend to hit that 30-second skip button faster than you can say "buy now." So, they need to do something to grab your attention, even if you're in another room, and blasting the volume does just that. The good news is that many smart TVs, streaming devices, speakers, and receivers have technology designed to help better balance sound in these situations."
"The Commercial Advertisement Loudness Mitigation (CALM) Act went into effect in the U.S. in December 2012 and was meant to stop advertisers from boosting the volume for their ads. However, back then, it was all about cable, satellite, and broadcast TV. Fast-forward 13 years and streaming is the dominant way we watch TV and movies at home now. So, advertisers were able to get around this rule since it technically does not cover streaming. Thankfully, there are ways you can get around it, too."
Streaming services often include ads unless an ad-free tier is purchased, and advertisers deliberately increase ad volume to capture attention and overcome skip behavior. The CALM Act, enacted in December 2012, restricts loud commercials for broadcast, cable, and satellite but does not technically cover streaming, allowing advertisers to bypass those limits. Many modern smart TVs, streaming devices, speakers, and AV receivers include technologies to normalize or balance volume between content and ads. Several states are considering or passing legislation to extend similar rules to streaming, and users can adjust device settings to reduce disruptive ad loudness at home.
Read at BGR
Unable to calculate read time
Collection
[
|
...
]