""Streaming has long been adjacent to Apple's mission. With Ternus at the helm, that strategy is unlikely to change.""
""Apple TV does not yet make sense as a stand-alone business.""
""Apple appointing John Ternus as CEO reinforces a reality: the company has always been a device company first.""
""While Disney's streaming business is crucial to its future, its cruises and theme parks are the profit engines that power the company.""
John Ternus, the new CEO of Apple, faces decisions regarding the future of Apple TV, which has not proven profitable. Streaming aligns with Apple's mission, but Ternus, previously the hardware chief, must evaluate whether to invest seriously in Apple TV. Apple's strength lies in its hardware products, such as iPhones and Macs, while its Services division, including Apple TV, contributes to revenue. The appointment of Ternus emphasizes Apple's identity as a device company, similar to Disney's focus on its core profit engines despite its streaming ambitions.
Read at www.businessinsider.com
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