""With support from leading talent agencies and management companies, including CAA, UTA, WME, and Untitled Management, we've worked to refine how likeness detection can best serve talent.""
""We're excited that celebrities and entertainers are now eligible to access this tool, regardless of whether they have a YouTube channel.""
""In addition to launching this tool for safety, the Google-owned video platform is exploring opportunities for creators and artists to find new revenue streams through the management and authorization of AI likeness.""
""YouTube has also said it would continue to advocate for the NO FAKES Act, which establishes a federal right of publicity and acts as a blueprint for international adoption to ensure the technology serves and never replaces human creativity.""
YouTube has expanded its AI likeness detection tool to Hollywood talent agencies and management companies, allowing celebrities to protect their likeness from unauthorized AI-generated content. The tool functions similarly to Content ID, enabling individuals to review and request removal of deepfakes that violate privacy guidelines. Participants must verify their identity to use the tool, and their data is not used for AI training. YouTube aims to support talent while advocating for the NO FAKES Act to protect human creativity.
Read at TheWrap
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