"More than 20 states have enacted comprehensive consumer data privacy laws. Where laws share common approaches to transparency, consumer choice and responsible data use, businesses can operate with greater certainty while consumers benefit from clearer, consistent privacy protections."
"A national survey of small businesses found that online advertising generates an estimated $163 billion in annual savings and efficiencies, helping small firms lower marketing costs, reach new customers and reinvest in growth."
"As commerce and marketing move online, fragmented privacy rules can undermine the tools small firms now depend on - raising costs, shrinking reach and creating compliance challenges."
State and local leaders are focused on protecting residents' privacy while ensuring economic competitiveness. Over 20 states have enacted consumer data privacy laws that promote transparency and responsible data use. Research indicates consumers are willing to share information if it is protected and expect clarity in data usage. Data-driven tools are essential for small businesses, providing significant savings and efficiencies. However, inconsistent privacy regulations can disrupt these benefits, raising costs and compliance challenges for businesses.
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