#seoul

#seoul

New York's Museum of Modern Art is making history - this time in Seoul. In a groundbreaking cultural exchange, MoMA has opened its first-ever dedicated bookstore outside of the United States, solidifying the South Korean capital's reputation as one of the world's most exciting art cities. This venture, two decades in the making, is the result of MoMA's ongoing collaboration with Hyundai Card, a partnership that has transformed into a cultural bridge between New York and Seoul.

The design for IOTA Seoul I includes three buildings: a hotel, a 34-storey office tower, and a tourism center, all integrated into green community spaces.

"The process of restoring this historic hanok has been a beautiful journey of finding a home in Seoul, one that is grounded in the profound harmony between traditional Korean design philosophy and our approach to artisanal fragrance."

In late 2024, All Clear released a study showcasing the coziest cities in the world, defining 'cozy' through various metrics such as cafes, bookstores, and historical architecture.

Anti Social Social Club's new flagship store in Seoul captures the brand's unique identity, combining fashion with an immersive experience that reflects its online presence.

At the core of HOTEL DRIP&DROP is its dedication to great coffee, featuring a communal lounge that celebrates Seoul's best roasters and serves fresh signature blends.