"Christian Dior: Designer of Dreams" Opens in Seoul with Exhibition Design by OMA
Briefly

The 'Christian Dior: Designer of Dreams' exhibition in Seoul, designed by OMA, is a harmonious blend of Dior's historical narrative and Korean cultural elements. This fifth collaboration emphasizes a continuous spatial narrative within the expansive Hall 1 of the Dongdaemun Design Plaza. The design is inspired by traditional Korean architecture, with 'The Garden' as a centerpiece. Features like a large moon jar and thematic rooms that incorporate Korean artistic techniques create an immersive experience, highlighting Dior's legacy through a distinctly local perspective.
The exhibition reinterprets the history of Dior through a Korean lens, integrating local cultural references, materials, and spatial strategies, creating a cohesive narrative.
Unlike previous iterations held in traditional museum galleries, the Seoul edition takes advantage of DDP's Art Hall 1, presenting a unified exhibition narrative.
Read at ArchDaily
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