"Located at the edge of Bukchon Hanok Village in Seoul, the Verish Anguk Flagship Store reinterprets the intimate nature of lingerie through calm architectural expression and tactile warmth."
"Guided by Cheong-yeonblue-tinted smoke that softly spreadsthe design conveys the brand's sensibility through gradual spatial immersion."
"Text description provided by the architects."
Located at the edge of Bukchon Hanok Village in Seoul, the Verish Anguk Flagship Store reinterprets the intimate nature of lingerie through calm architectural expression and tactile warmth. The design employs a Cheong-yeonblue-tinted smoke motif that gently spreads through the interior, creating soft visual gradients and a tempered atmosphere. Spatial sequences are arranged to achieve gradual immersion, modulating light, materiality, and proportion to convey the brand's sensibility. The project balances minimal, restrained forms with textural surfaces to evoke intimacy and comfort while situating the retail program within the historical urban edge.
Read at www.archdaily.com
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