"Elite Traveler recently flew to Korea to accompany Pietro Beccari on a madcap 24-hour dash through his latest project, a super-concept 'retailtainment' store in Seoul, and we were left floundering in his wake. No sooner was he off the corporate jet than Beccari was inspecting the premises - a blend of VIP rooms, a chic café, a Michelin-starred restaurant and countless pieces of almost priceless art amid the myriad monograms."
"One minute he was meeting the Shinsegae department-store executives who own the building. Next, he was soothing the egos of rival chain execs at Hyundai and Lotte, jealous they didn't have the immense boutique. He embraced old pals such as Takashai Murakami, the Andy Warhol of Japan, who created a limited-edition set of bags for the boutique. Then he was schmoozing talent at the rooftop soirée, from Lisa from Black Pink and It Boy rap star Felix Yongbok to a hoard of K-Pope stars."
Pietro Beccari led a whirlwind 24-hour launch of Louis Vuitton Visionary Journeys in Seoul, a super-concept retailtainment space combining VIP rooms, a chic café, a Michelin-starred restaurant and substantial art amid Louis Vuitton monograms. He met Shinsegae executives, managed rival retailers at Hyundai and Lotte, and collaborated with artists such as Takashai Murakami on limited-edition bags. He hosted a rooftop soirée attended by K-pop figures including Lisa and Felix Yongbok. Dame Pat McGrath debuted La Beauté Louis Vuitton in Korea with a custom pop-up. Beccari remained composed throughout and has risen within LVMH since 2006.
Read at Elite Traveler
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