Come for the roller coaster, stay for the shops: Can malls be fun again?Mall of America represents 'retailtainment,' a blend of shopping and entertainment aimed at revitalizing mall culture amidst declining foot traffic.
Beyond e-commerce: 'retailtainment' and live shopping are the new normalConsumers demand interactive and personalized online shopping experiences, with the rise of retailtainment and video shopping. Younger generations expect engagement and easy transactions.