The Mall of America, combining amusement parks with shopping, exemplifies 'retailtainment' as a strategy to attract visitors and revitalize the mall experience.
Decades ago, developers envisioned a mix of thrills and shopping; it was innovative then and remains unique today, as malls adapt to changing consumer habits.
'Retailtainment' was created to draw in families and encourage spending. The idea is to transform malls from mere shopping destinations into entertainment hubs.
The challenges facing traditional malls highlight a fundamental shift in consumer behavior over the last twenty years, underscoring the importance of adapting to remain relevant.
Collection
[
|
...
]