This New Louis Vuitton Exhibit Takes You on a Luxury-fueled Journey Through Time

"The new " Louis Vuitton Visionary Journeys Seoul" exhibit, which opened in the fashion house's new retail location there, brings guests on a walking tour throughout Louis Vuitton's past, present, and future, the company shared with Travel + Leisure. The exhibit leans heavily on the brand's early beginnings as a trunk maker, spotlighting how travelers have used Louis Vuitton for their own journeys over the decades."

""Spanning three floors, the scenography has been conceived... as a progression through themed rooms that trace Louis Vuitton's evolution from a visionary trunkmaker to a global House of Culture," the company wrote in a statement shared with T+L, adding the exhibit is "presented as an immersive narrative devoted to the House's heritage of travel, craftsmanship, and innovation." The tour also features memorabilia and artifacts from the brand's archives along with plenty of spaces to take Instagram-worthy photos."

A new Louis Vuitton Visionary Journeys exhibit in Seoul offers a multi-room walking tour tracing the brand's past, present, and future. The experience emphasizes Louis Vuitton's origins as a trunk maker and shows how travelers have used the brand across decades. Rooms incorporate projection, video, music, and themed displays such as icons, watches, collaborations, and fashion. The exhibit spans multiple floors and includes memorabilia and archival artifacts, plus photo-ready spaces. Entry is free with online reservation. The larger Seoul store houses a cafe, artisan chocolate shop, and a restaurant by Chef Junghyun Park, plus four floors of merchandise and a home area.

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