"Anti Social Social Club's new flagship store in Seoul captures the brand's unique identity, combining fashion with an immersive experience that reflects its online presence."
"This store is a curated environment, a reflection of ASSC's surrealist energy, drawing on local culture while offering exclusivity with specialized collections."
Anti Social Social Club has officially opened its first-ever global flagship store in Seoul's Gangnam district, marking a bold step in its evolution. This location embodies the brand's unpredictable nature, diverging from traditional flagship models by creating an immersive environment that mirrors its online existence. The store features a launch collection, "Chapter Dosan," which honors the local neighborhood's cultural essence and introduces an exclusive customization program, fostering a DIY spirit among shoppers. This innovative approach solidifies ASSC's position in the fashion landscape while connecting deeply with the local community.
Read at stupidDOPE | Est. 2008
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