#supplements

#supplements

The workout supplement market is booming.

We're going to be real with you: Prime Day deals on food aren't going to change your life. You're usually only saving a buck or two on snacks. That said, it is a great time to restock pricier pantry items or grab the things you use up quickly. Think protein powders, greens blends, and the protein bars you eat every day for breakfast. We also spotted some solid discounts on our favorite electrolyte powders (which somehow cost as much as wine these days?).

When Juli comes home after work, her husband doesn't regale her with stories about his photography business the way he once did. Instead he proudly shows her a pill container emptied of the 20 supplements and medications he takes every day. Rather than griping about traffic, he tells her about his walk. When they go out to a favorite Mexican restaurant, he might opt for a side salad instead of tortilla chips with his quesadilla. "He's actually consuming green food, which is new," says Juli, who asked to be identified by only her first name to protect her husband's privacy.

I love creating products that don't just sell, but genuinely change lives, from introducing collagen to the mainstream when I worked at Vital Proteins to now reshaping the fiber space at Supergut. Supergut is a supplement company focused on gut health and metabolic wellness. Our hero ingredient, green banana fiber, supports the gut microbiome. With growing awareness around GLP-1s and gut health, we're aiming to transform the supplement aisle.

"Quality over quantity is something that I've learned in just my experience. It's about training smart rather than just trying to get a ton of things in."

Grüns superfood gummies are positioned as an alternative to greens powders, made from vitamin-rich fruits and vegetables like kale, spinach, and strawberries.

Bushaw began experiencing weight loss challenges during perimenopause, despite consistent workouts and a high-protein diet, leading to frustration with her lack of results.

PATRICKS AL1 Anti-Lag Capsules offer a dual-capsule system designed to optimize recovery and performance for modern travelers dealing with jet lag.

Nutrafol consists of numerous ingredients that have some data supporting their use in hair loss, including saw palmetto, which helps with pattern hair loss.

Many bestselling products marketed as wholesome-like beverages, granola bars, flavored yogurts, cereals, and other snacks-are major sources of added sugar. Excessive sugar intake has been linked to accelerated cognitive decline and dementia risk. A recent UK Biobank analysis of over 200,000 people found that higher dietary sugar consumption was associated with a greater incidence of dementia.

Equell Nutrition Limited is revolutionizing equine supplements by focusing on natural, science-backed ingredients tailored for effective horse health and nutrition.