The Supplement Business Has a Trust Problem. This Tech Startup Wants to Fix That. | Entrepreneur

With over 200,000 supplement products available in the U.S., more consumers are turning to supplements but often fall victim to misleading claims. Steve Martocci, co-founder of SuppCo, aims to tackle this issue by providing a clearer framework for supplement quality evaluation. SuppCo introduces a TrustScore that rates products based on verifiable factors like lab testing and certification, aiming to empower consumers in their supplement choices. Martocci's personal journey through weight loss and functional medicine has fueled his commitment to improving supplement transparency and accountability.

“Products can come to market in a week with very little accountability,” says Steve Martocci, co-founder of SuppCo. “The FDA says you should be in a vague ‘generally acceptable range’ for things like heavy metals, and counts on brands to regulate themselves, which leads to major issues.”

It’s a little bit less about the 'gotcha' and more about, hey, let’s make this industry better,” Martocci explains. SuppCo’s TrustScore focuses on promoting quality in supplementation, rather than exposing failures.

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