Boots has introduced a new wellness range called HABI, inspired by trends on platforms like TikTok. The line includes popular ingredients such as lion's mane, ashwagandha, and sea moss, each associated with various health benefits like reducing anxiety, improving memory, and supporting digestion. Lion's mane, a medicinal mushroom, has seen a surge in supplement popularity among users seeking its cognitive benefits, while ashwagandha is known for stress relief. The entertaining brand aims to combine effectiveness with playful packaging, appealing to health-conscious consumers.
The innovative HABI range blends trending wellness ingredients like lion's mane, ashwagandha, and sea moss, aiming to enhance energy and tranquility for users.
With the launch of HABI, Boots emphasizes the importance of balancing effective formulations and playful branding, ultimately catering to a wellness-focused audience.
Joe Thorley-Mitchell highlights the journey of HABI as a wellness range designed to encourage good habits while showcasing bold packaging and sensory appeal.
Emerging from traditional uses, ingredients like lion's mane and ashwagandha have found new popularity, particularly among TikTok users attributing benefits like anxiety relief and improved focus.
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