The global wellness industry has ballooned to $2 trillion, with an emphasis on personalized, proactive health solutions driven by Millennials and Gen Z. Functional nutrition, mental well-being, healthy aging, and appearance-enhancing health are the industry's fastest-growing areas. Modern consumers now prioritize personalized nutrition that targets specific wellness needs, reflecting a shift from occasional indulgence to a comprehensive lifestyle. Supplements are viewed as strategic for long-term health rather than quick fixes, indicating a more discerning and informed approach to wellness choices.
Gone are the days when supplements were an afterthought or an optional extra. Today's products are better researched, better formulated, and better absorbed.
The fastest-growing segments include functional nutrition, mental well-being, healthy aging, and appearance-enhancing health. Driven largely by Millennials and Gen Z, wellness is becoming more personalized.
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