#short-form-video-platforms

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#tiktok
fromBustle
2 days ago
Growth hacking

TikTok's "Doing Everything I Said I Would" Trend Will Inspire You To Finally Do The Thing

fromWWD
2 days ago
Social media marketing

TikTok Tops Instagram as Beauty's Biggest Driver of Earned Media Value

Film
fromLAist
11 hours ago

Hollywood's new word of mouth: TikTok sustains the buzz after opening weekend

Fan-made TikToks can sustain a movie's success beyond opening weekend, outperforming traditional marketing strategies.
Growth hacking
fromBustle
2 days ago

TikTok's "Doing Everything I Said I Would" Trend Will Inspire You To Finally Do The Thing

The 'doing everything I said I would' trend on TikTok inspires people to take action on their goals and dreams.
Social media marketing
fromWWD
2 days ago

TikTok Tops Instagram as Beauty's Biggest Driver of Earned Media Value

TikTok surpassed Instagram in earned media value for beauty brands, driving $18.1 billion in 2025.
Podcast
fromThe Atlantic
2 days ago

How Short-Form Clips Took Over the Internet

Short video clips from long-form content have become the dominant unit of online media, surpassing traditional promotional roles.
Media industry
fromAdExchanger
2 days ago

Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? | AdExchanger

Streaming services are adopting vertical video features to enhance content discovery, but currently lack advertising opportunities.
#youtube
Digital life
fromFast Company
1 day ago

Meet your favorite new way to watch YouTube

Channel Surfer transforms YouTube viewing into a classic TV experience with a grid-based channel guide and minimal distractions.
Online marketing
from9to5Google
2 days ago

YouTube ads surface in subscriptions feed as side-by-side ads hit more live content

YouTube is rolling out side-by-side ads and ads in the subscriptions feed, changing user experience significantly.
fromForbes
2 months ago
Social media marketing

YouTube: The Most Valuable Attention In Media That Brands Are Missing

Digital life
fromFast Company
1 day ago

Meet your favorite new way to watch YouTube

Channel Surfer transforms YouTube viewing into a classic TV experience with a grid-based channel guide and minimal distractions.
Online marketing
from9to5Google
2 days ago

YouTube ads surface in subscriptions feed as side-by-side ads hit more live content

YouTube is rolling out side-by-side ads and ads in the subscriptions feed, changing user experience significantly.
fromForbes
2 months ago
Social media marketing

YouTube: The Most Valuable Attention In Media That Brands Are Missing

fromwww.businessinsider.com
23 hours ago

Sam Altman, your millennial is showing

'We still get looksmaxxed on frontend a little but we IQmog hard now,' Altman posted, showcasing his attempt to engage with Gen Alpha slang.
Tech industry
Television
fromGSMArena.com
7 hours ago

Google is rolling out a fully customizable Multiview in YouTube TV and testing new YouTube Live ads

YouTube TV introduces customizable Multiview and side-by-side ads for live streams, enhancing user experience during sports and monetization.
Careers
fromwww.theguardian.com
1 day ago

Facing AI and a tough job market, gen Z turns to entrepreneurship: I have to prove myself'

Gen Z faces significant challenges in the job market, with high unemployment rates and competition from AI impacting entry-level opportunities.
Marketing
fromInc
4 days ago

The 4 Rules Brands Must Follow to Win in a TikTok-First World

Execution on community, content, creative, and culture is essential for beauty brands to succeed in a fragmented market.
#instagram
Photography
fromTechCrunch
3 days ago

Instagram tests a new 'Instants' app for sharing disappearing photos | TechCrunch

Instagram is testing a new app called Instants for sharing disappearing photos that focus on real-life snapshots and casual connections.
Mobile UX
fromThe Verge
2 days ago

Instagram has launched another Snapchat clone

Instagram is testing a new app called Instants for Snapchat-like photo sharing with disappearing media features.
NYC startup
fromTechCrunch
2 days ago

Two college kids raise a $5.1 million pre-seed to build an AI social network in iMessage | TechCrunch

Series, a social networking app, raised $5.1 million in pre-seed funding to connect users through iMessage using AI-driven interactions.
fromwww.npr.org
3 days ago

How TikTok is driving American expats to Southeast Asia

"Life in America was pretty unfulfilling and pretty stressed out. Like most folks, just in a rat race."
US news
Marketing tech
fromFast Company
5 days ago

Adobe's new AI experiment can whip up a website custom designed for Gen Z

Adobe's Asset Amplify tool generates tailored marketing materials for specific audience segments, enhancing brand design with AI-driven personalization.
E-Commerce
fromWWD
5 days ago

Sneaker and Heel Emojis Are Fueling the Rise of 'Vibe Shopping'

Emojis are increasingly used in e-commerce searches, reflecting a shift towards more expressive and emotional shopping behaviors.
Humor
fromWIRED
6 days ago

War Memes Are Turning Conflict Into Content

Memes have become a rapid means of expressing dark humor and political satire during conflicts, reflecting societal responses to fear and hardship.
Film
fromwww.theguardian.com
2 days ago

Gen Z to the rescue! Zoomers are ditching doomscrolling and saving cinema

Generation Z is leading a cinema revival, with 2026 projected to be the best year for global box office since the pandemic.
Marketing
fromwww.businessinsider.com
4 days ago

Duolingo dials back its 'unhinged' marketing

Duolingo is shifting its marketing strategy from absurdist humor to a more balanced approach, focusing on user-generated content and creator partnerships.
Marketing tech
fromwww.marketingdive.com
1 week ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
#netflix
Media industry
fromwww.benzinga.com
4 days ago

Netflix Eyes TikTok-Style Feed To Capture 'Snackable' Viewing - Netflix (NASDAQ:NFLX)

Netflix reported strong first-quarter earnings but anticipates lower second-quarter revenue and earnings, while preparing to launch a vertical video feed for mobile engagement.
Media industry
fromYahoo Finance
4 days ago

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.
Media industry
fromAol
4 days ago

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.
Media industry
fromwww.benzinga.com
4 days ago

Netflix Eyes TikTok-Style Feed To Capture 'Snackable' Viewing - Netflix (NASDAQ:NFLX)

Netflix reported strong first-quarter earnings but anticipates lower second-quarter revenue and earnings, while preparing to launch a vertical video feed for mobile engagement.
Media industry
fromYahoo Finance
4 days ago

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.
Media industry
fromAol
4 days ago

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.
Marketing
fromForbes
5 days ago

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.
#creator-economy
Media industry
fromForbes
5 days ago

Fixated Acquires Studio71 To Build The Creator Economy Stack

The creator economy is shifting from access to ownership, focusing on building enduring media companies rather than just monetizing platforms.
Social media marketing
fromDigiday
4 days ago

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL creator events are essential for creators to engage and build their brands beyond social media.
Podcast
fromForbes
1 month ago

Millennial Creators Are Becoming The New Media Establishment ...And Workforce

Digital creators and podcasters have evolved from media disruptors into institutional platforms shaping how audiences consume information and access services.
Media industry
fromForbes
5 days ago

Fixated Acquires Studio71 To Build The Creator Economy Stack

The creator economy is shifting from access to ownership, focusing on building enduring media companies rather than just monetizing platforms.
Social media marketing
fromDigiday
4 days ago

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL creator events are essential for creators to engage and build their brands beyond social media.
Podcast
fromForbes
1 month ago

Millennial Creators Are Becoming The New Media Establishment ...And Workforce

Digital creators and podcasters have evolved from media disruptors into institutional platforms shaping how audiences consume information and access services.
Marketing
fromDigiday
1 week ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Media industry
fromwww.independent.co.uk
6 days ago

TikTok content creators to benefit from new feature to help grow their businesses

The Independent provides essential journalism on critical issues, while a new Visa debit card enhances financial management for UK TikTok creators.
Social media marketing
fromokmagazine.com
2 days ago

Social Media First: The New Strategy for Global Brand Growth

Social media enables micro-brands to build audiences and test demand before entering new markets, shifting traditional international business models.
Marketing
fromInc
2 weeks ago

The Biggest Missed Opportunity in Social Media Has Nothing to Do With Marketing

Brands must transition from social listening to social doing to leverage insights for transformative action.
#social-media
Media industry
fromTechCrunch
1 week ago

SaySo is a new short-form video app that aims to restore users' trust in news | TechCrunch

SaySo is a new app that curates news from vetted creators to combat misinformation and enhance user trust.
Social media marketing
fromForbes
3 weeks ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
Media industry
fromTechCrunch
1 week ago

SaySo is a new short-form video app that aims to restore users' trust in news | TechCrunch

SaySo is a new app that curates news from vetted creators to combat misinformation and enhance user trust.
Social media marketing
fromForbes
3 weeks ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
Social media marketing
fromMiami Herald
1 month ago

Gen Z's New Favorite Social-Media App Shows a Shift in Online Culture

Shelf is a new social media app focusing on users' cultural consumption rather than selfies, appealing to Generation Z's desire for authenticity.
Social media marketing
fromVogue
4 days ago

Will AI Kill the Creator Economy?

AI-generated influencers like Aitana Lopez are reshaping the fashion and beauty industries, blurring the lines between reality and digital creation.
Social media marketing
fromInc
5 days ago

Why the Most Viral Brand Posts All Have 1 Thing in Common (It's Not the Algorithm)

Creating viral social media content requires understanding audience engagement and incorporating elements like humor and relatability.
#gen-z-social-media-behavior
Digital life
fromThe Independent
1 month ago

Gen Z turning their backs on social media except for this one app, survey finds

Gen Z uses TikTok daily but distrusts it, while increasingly abandoning other social media to pursue offline activities, fitness, hobbies, and real-world connections.
Digital life
fromThe Independent
1 month ago

Gen Z turning their backs on social media except for this one app, survey finds

Gen Z uses TikTok daily but distrusts it, while increasingly abandoning other social media to pursue offline activities, fitness, hobbies, and real-world connections.
Digital life
fromThe Independent
1 month ago

Gen Z turning their backs on social media except for this one app, survey finds

Gen Z uses TikTok daily but distrusts it, while increasingly abandoning other social media to pursue offline activities, fitness, hobbies, and real-world connections.
Digital life
fromThe Independent
1 month ago

Gen Z turning their backs on social media except for this one app, survey finds

Gen Z uses TikTok daily but distrusts it, while increasingly abandoning other social media to pursue offline activities, fitness, hobbies, and real-world connections.
fromAdExchanger
2 months ago

TikTok US (Finally) Emerges; Forbes, For Bettor Or Worse | AdExchanger

TikTok also updated its Terms of Service and Privacy Policy to inform users that it will be collecting "new types of information," including device geolocation. What has , though, is a clause stating that the app will also collect any information they disclose about their race, religion, health, sexual orientation, gender identity and citizenship or immigration status. Interestingly, this language was likely added in , which is before President Trump returned to office.
Privacy professionals
fromFast Company
2 months ago

Younger generations aren't just growing up online

For today's young people, online content isn't a backdrop to daily life-it is daily life. Streaming platforms, short-form video, and social media don't just entertain; they influence how young people see themselves, their health, and what behaviors are seen as normal or aspirational. Movies, television, and streaming content still have influence, but as the digital ecosystem expands, so does its power to shape choices-for better and for worse.
Public health
Media industry
fromNieman Lab
1 month ago

Young people want their news to be more fun, a new report says

Young adults prefer news that is entertaining and fun, contrasting with older adults who favor traditional news sources.
Tech industry
fromForbes
2 months ago

Creators And Brands Sound Off On The New 'U.S. TikTok'

TikTok's transition to a majority U.S.-owned entity coincided with platform disruptions—reduced reach, missing analytics, stalled commerce, and payment issues—undermining creator and brand confidence.
fromThe Drum
1 month ago

Creators everywhere: the rise of influencers and creative collaboration

Transparent disclosures emerge as critical for creator partnerships, ensuring compliance with evolving regulations impacting the influencer marketing space and protecting both brands and creators from legal complications.
Podcast
fromTechCrunch
3 weeks ago

Cameo partners with TikTok to boost popularity | TechCrunch

Cameo videos regularly go viral on TikTok, and TikTok talent delivered its strongest year yet on Cameo in 2025, according to Cameo CEO Steven Galanis.
Social media marketing
Digital life
fromUSA TODAY
1 month ago

Gen Z pulling back from social media, except TikTok, survey finds

Gen Z is reducing social media engagement and posting while increasing 'lurking' behavior, yet remains heavily dependent on TikTok despite distrust of the platform.
Digital life
fromFortune
1 month ago

Gen Z is already nostalgic for TikTok - and the platform is only 6 years old | Fortune

Gen Z users nostalgic for early TikTok express declining loyalty as the platform becomes increasingly commercialized with ads, brands, influencers, and shopping features replacing raw, unfiltered content.
Marketing
fromDigiday
1 month ago

Why more brands are rethinking influencer marketing with gamified micro-creator programs

Major retailers are replacing traditional affiliate marketing with gamified, always-on creator programs that reward micro-creators for consistent content and build long-term brand relationships.
Digital life
fromIntelligencer
2 months ago

Instagram Reels and the New Era of Desocialized Media

Algorithmic short-video feeds predict engagement from private signals, producing incoherent, alienating streams that reflect narrow, personalized profiles and incentivize constant content optimization.
Social media marketing
fromParle Mag
2 months ago

Why Short-Form Content Is Changing the Entertainment Industry

Short-form video dominates discovery, launches careers, and reshapes entertainment consumption toward rapid, mobile, easily shared, and constantly refreshed content.
Social media marketing
fromThedrum
1 month ago

How TikTok is redefining the way we search

Young people increasingly use TikTok and Instagram instead of Google to search for businesses and places, with 40% of US teens aged 18-24 preferring social platforms for restaurant discovery.
fromHer Campus
1 month ago

Is Social Media Creating Micro-Celebrities?

The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
Social media marketing
#tiktok-algorithm
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