"Google has confirmed that side-by-side ads for livestreams are now rolling out to mobile after launching on desktop and TVs last year. While the livestream video remains visible during the ad, the stream's audio is intentionally muted in favor of the advertisement."
"YouTube introduced side-by-side ads for automated live mid-rolls to reduce disruption to viewers during a livestream. During these ad breaks, the ad runs alongside the livestream within the video player."
"However, in its video, Google notes that the stream's audio is muted during the ad. This is intentional behavior. Consequently, viewers do lose out on the audio content from the livestream during the ad break."
"For many users, mobile is the primary way they consume videos, including livestreams. By keeping the video feed visible on mobile, YouTube is trying to bridge the gap between keeping the lights on with ad revenue and not making viewers feel like they've completely lost the stream."
YouTube has rolled out side-by-side ads for livestreams on mobile, a feature previously available on desktop and TVs. This format allows the livestream video to remain visible during ad breaks, but the audio is muted. The intention behind this design is to minimize disruption for viewers while still generating ad revenue. Users may miss crucial audio content during these breaks, as the muted stream means they cannot hear the ongoing livestream. This change reflects the growing trend of mobile video consumption.
Read at Android Authority
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