The opportunity allows standout businesses in Harlem to gain editorial coverage on stupidDOPE, with syndication to major news platforms like Apple News and Google News.
Rocky's vision transforms Ray-Ban with the Wayfarer Puffer collection, merging bold style with deep cultural roots, showcased through Harlem's vibrant community.
This year's parade began at noon on June 14, stepping off at 116th Street and Malcolm X Boulevard. Over a dozen decorated floats traveled to Frederick Douglass Boulevard, up to 125th Street, and looped back toward the starting point.