"In New York's fast-evolving cannabis market, few brands capture the intersection of culture, entrepreneurship, and community like Silly Nice. The Harlem-based company is more than just a name on dispensary shelves-it is a story of resilience, representation, and responsibility. Founded by LeVar Thomas and Shane Breen, Silly Nice is part of a growing movement to bring craft, authenticity, and social equity to an industry long dominated by large players."
"Launching in Harlem was both a challenge and an opportunity. As Thomas and Breen explained, their brand has faced the same roadblocks that many small, licensed operators encounter across New York: navigating strict regulations, balancing supply chain hurdles, and competing against larger, better-funded companies. Yet the stigma surrounding cannabis in local communities has been an equally complex barrier. Still, Harlem has given Silly Nice a foundation to thrive."
LeVar Thomas and Shane Breen founded Silly Nice in Harlem to build a cannabis company rooted in craft, authenticity, and social equity. The brand centers cultural representation and aims to normalize cannabis while supporting veterans. Launching in Harlem provided community strength but also posed challenges including strict regulations, supply chain hurdles, competition from larger firms, and persistent local stigma. The Marijuana Regulation and Taxation Act created pathways for small and underrepresented operators to enter the legal market. Silly Nice leverages neighborhood ties, a small business network, and community support to expand its role within New York's legal cannabis landscape.
Read at stupidDOPE | Est. 2008
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