Apple has been marketing its newest smartwatches as being carbon-neutral for nearly two years now, with an array of rationales. It claims that clean energy for manufacturing, along with greener materials and shipping, lop around three-quarters off the carbon emissions for each model of the Apple Watch. The remaining emissions are offset by the purchase of carbon credits, according to Apple.
"Meta's decision to power its data centers with fossil fuels while claiming net zero status is deeply troubling. This isn't leadership-it's greenwashing."
Virgin Atlantic, Renault, and Aqua Pura continue to post misleading greenwashing ads despite being censured by the Advertising Standards Agency, raising concerns over accountability in environmental claims.