Australia turns the screw on greenwashing with revised advertising code
The Australian advertising industry is taking steps to combat greenwashing by introducing a draft code for environmental claims.
The code includes rules that require evidence to back up ESG claims, prohibit broad or vague claims, and prevent carbon-intensive companies from understating their environmental impact. [ more ]
Does the Ad Industry Take Sustainability Seriously?
The ad industry faces a critical choice between prioritizing profits or the planet amidst increasing consumer demand for ethical accountability. [ more ]
Greenbids' Guillaume Grimbert on the State of Sustainability in Programmatic - ExchangeWire.com
Programmatic advertisers can adopt sustainable practices by prioritizing actions now, leveraging existing tools and frameworks, and collaborating with clients on sustainable business plans. [ more ]
Lululemon marketing complaint could be a test of Canada's greenwashing laws, expert says | CBC News
Vancouver non-profit Stand.earth has filed a complaint with Canada's competition regulator, accusing Lululemon of greenwashing and misleading consumers about its environmental practices.
The organization claims that Lululemon's Be Planet sustainability campaign from 2020 is contradicted by a 2022 impact report that shows an increase in the company's greenhouse gas emissions and the continued use of materials manufactured from fossil fuels. [ more ]
Marketers to increase video investment in 2024; Amazon & IPG Mediabrands Sign Prime Video Ads Deal; ASA bans airline ads over greenwashing
Marketers are planning to increase their video investment in 2024, with a focus on platforms like YouTube, TikTok, and Instagram.
Amazon has signed a deal with IPG Mediabrands for its Prime Video ad tier, granting them first-look rights and access to data for advertising purposes.
Airline ads from Air France-KLM, Lufthansa, and Etihad Airways have been banned by the ASA for misleading greenwashing claims. [ more ]
Marketers to increase video investment in 2024; Amazon & IPG Mediabrands Sign Prime Video Ads Deal; ASA bans airline ads over greenwashing
Marketers are planning to increase their video investment in 2024, with a focus on platforms like YouTube, TikTok, and Instagram.
Amazon has signed a deal with IPG Mediabrands for its Prime Video ad tier, granting them first-look rights and access to data for advertising purposes.
Airline ads from Air France-KLM, Lufthansa, and Etihad Airways have been banned by the ASA for misleading greenwashing claims. [ more ]
Marketers to increase video investment in 2024; Amazon & IPG Mediabrands Sign Prime Video Ads Deal; ASA bans airline ads over greenwashing
Marketers are planning to increase their video investment in 2024, with a focus on platforms like YouTube, TikTok, and Instagram.
Amazon has signed a deal with IPG Mediabrands for its Prime Video ad tier, granting them first-look rights and access to data for advertising purposes.
Airline ads from Air France-KLM, Lufthansa, and Etihad Airways have been banned by the ASA for misleading greenwashing claims. [ more ]
Unilever under investigation for greenwashing; Jury rules Google's practices illegal in Epic lawsuit; TikTok is first non-game app to generate $10bn in consumer spending - ExchangeWire.com
Unilever is under investigation by the UK's competition watchdog for potentially misleading consumers with green claims about its products.
A jury has ruled that Google's practices in the Android app distribution and in-app billing markets are illegal, giving Epic a potential win in their legal battle. [ more ]
Unilever under investigation for greenwashing; Jury rules Google's practices illegal in Epic lawsuit; TikTok is first non-game app to generate $10bn in consumer spending - ExchangeWire.com
Unilever is under investigation by the UK's competition watchdog for potentially misleading consumers with green claims about its products.
A jury has ruled that Google's practices in the Android app distribution and in-app billing markets are illegal, giving Epic a potential win in their legal battle. [ more ]
Marketers to increase video investment in 2024; Amazon & IPG Mediabrands Sign Prime Video Ads Deal; ASA bans airline ads over greenwashing
Marketers are planning to increase their video investment in 2024, with a focus on platforms like YouTube, TikTok, and Instagram.
Amazon has signed a deal with IPG Mediabrands for its Prime Video ad tier, granting them first-look rights and access to data for advertising purposes.
Airline ads from Air France-KLM, Lufthansa, and Etihad Airways have been banned by the ASA for misleading greenwashing claims. [ more ]
74% of Marketers Using AI for Content Creation; Australian Advertisers Take Stand Against Greenwashing
Around 74% of marketers are using AI for content creation, with a focus on personalization and customer experience.
Australian advertisers are taking a stand against greenwashing by reviewing and updating their Environmental Claims Code.
The EU is calling for more transparency in music streaming platforms' algorithms, with proposed legislation requiring disclosure of AI-created songs. [ more ]
Over Half of Companies Concerned about Unintentional Greenwashing; Microsoft Overtakes Apple as Most Valuable Company; Snapchat Subscribers Skyrocket with AI Features
Over half of companies are concerned about unintentional greenwashing, as they may be held accountable for reporting emissions in their value chain.
Microsoft has overtaken Apple as the most valuable company, thanks to its investment in OpenAI and a surge of 57% in value during 2023. [ more ]
Unilever under investigation for greenwashing; Jury rules Google's practices illegal in Epic lawsuit; TikTok is first non-game app to generate $10bn in consumer spending - ExchangeWire.com
Unilever is under investigation by the UK's competition watchdog for potentially misleading consumers with green claims about its products.
A jury has ruled that Google's practices in the Android app distribution and in-app billing markets are illegal, giving Epic a potential win in their legal battle. [ more ]
Marketers to increase video investment in 2024; Amazon & IPG Mediabrands Sign Prime Video Ads Deal; ASA bans airline ads over greenwashing
Marketers are planning to increase their video investment in 2024, with a focus on platforms like YouTube, TikTok, and Instagram.
Amazon has signed a deal with IPG Mediabrands for its Prime Video ad tier, granting them first-look rights and access to data for advertising purposes.
Airline ads from Air France-KLM, Lufthansa, and Etihad Airways have been banned by the ASA for misleading greenwashing claims. [ more ]
Fossil Fuel Companies Back Toothless "Decarbonization Charter" at COP28 in Dubai
Civil society groups and frontline voices criticize the 'Oil and Gas Decarbonization Charter' unveiled at COP28 as a greenwashing ploy and a distraction from the need for legal agreements.
Critics highlight that the voluntary pledge does not address a significant portion of emissions produced by the industry, namely downstream consumption of oil, coal, and gas. [ more ]