What Is Sustainable Marketing? Definition + Examples (2024) - Shopify
The significant gap between consumer priorities on climate change and marketers' focus highlights the need for sustainable marketing innovations.
MSCI CEO: Long vilified as a 'license to pollute,' carbon credit markets are becoming far more effective than once thought
The voluntary carbon market is essential for achieving climate targets but needs better verification to avoid greenwashing.
New York is Suing One of the Country's Largest Meat Processors for Greenwashing - Modern Farmer
JBS USA's climate pledges face legal scrutiny due to accusations of 'greenwashing' and lack of actual emissions reduction efforts.
Lawsuits Allege Deceit and Greenwashing by Oregon's Largest Gas Utility
NW Natural faces lawsuits challenging its alleged greenwashing and contribution to climate change, amid claims of misleading customers about the environmental impact of natural gas.
Are 'green bonds' just another way for banks to greenwash?
Enel's failure in sustainability linked bonds highlights concerns over greenwashing and the effectiveness of such financial instruments in reducing carbon emissions.
Tyson Foods misleads shoppers about its carbon emissions, climate group says
Tyson Foods faces accusations of misleading claims regarding achieving net-zero emissions by 2050, prompting legal action for accountability and transparency efforts.
What Is Sustainable Marketing? Definition + Examples (2024) - Shopify
The significant gap between consumer priorities on climate change and marketers' focus highlights the need for sustainable marketing innovations.
MSCI CEO: Long vilified as a 'license to pollute,' carbon credit markets are becoming far more effective than once thought
The voluntary carbon market is essential for achieving climate targets but needs better verification to avoid greenwashing.
New York is Suing One of the Country's Largest Meat Processors for Greenwashing - Modern Farmer
JBS USA's climate pledges face legal scrutiny due to accusations of 'greenwashing' and lack of actual emissions reduction efforts.
Lawsuits Allege Deceit and Greenwashing by Oregon's Largest Gas Utility
NW Natural faces lawsuits challenging its alleged greenwashing and contribution to climate change, amid claims of misleading customers about the environmental impact of natural gas.
Are 'green bonds' just another way for banks to greenwash?
Enel's failure in sustainability linked bonds highlights concerns over greenwashing and the effectiveness of such financial instruments in reducing carbon emissions.
Tyson Foods misleads shoppers about its carbon emissions, climate group says
Tyson Foods faces accusations of misleading claims regarding achieving net-zero emissions by 2050, prompting legal action for accountability and transparency efforts.
Air France, Lufthansa and Etihad ads banned over sustainability claims
The UK Advertising Standards Authority (ASA) has banned ads by Air France, Lufthansa, and Etihad over their misleading sustainability claims.
Climate advocates are celebrating the rulings, stating that there is no such thing as environmentally friendly air travel.
Finding the Real Green Thing
Most Americans desire sustainable products, but distinguishing genuine items from greenwashed products remains challenging.
Coca-Cola accused of quietly dropping its 25% reusable packaging target
Coca-Cola has abandoned its pledge for 25% reusable packaging by 2030, raising concerns about greenwashing.
A guide to greenwashing: How to spot and dispel it
A significant percentage of executives admit to engaging in greenwashing, misleading consumers about environmental benefits.
The architecture and construction sectors are major contributors to global emissions, highlighting sustainability challenges.
Industry Review 2025: Putting Purpose Front and Centre
The ad tech industry is shifting its focus from sustainability to purpose, necessitating a clearer definition of sustainability's role in digital advertising.
Climate-Friendly' Meat? Regulators Tighten Scrutiny of Label Buzzwords.
USDA requires meat producers to verify environmental claims on labels to combat greenwashing.
Air France, Lufthansa and Etihad ads banned over sustainability claims
The UK Advertising Standards Authority (ASA) has banned ads by Air France, Lufthansa, and Etihad over their misleading sustainability claims.
Climate advocates are celebrating the rulings, stating that there is no such thing as environmentally friendly air travel.
Finding the Real Green Thing
Most Americans desire sustainable products, but distinguishing genuine items from greenwashed products remains challenging.
Coca-Cola accused of quietly dropping its 25% reusable packaging target
Coca-Cola has abandoned its pledge for 25% reusable packaging by 2030, raising concerns about greenwashing.
A guide to greenwashing: How to spot and dispel it
A significant percentage of executives admit to engaging in greenwashing, misleading consumers about environmental benefits.
The architecture and construction sectors are major contributors to global emissions, highlighting sustainability challenges.
Industry Review 2025: Putting Purpose Front and Centre
The ad tech industry is shifting its focus from sustainability to purpose, necessitating a clearer definition of sustainability's role in digital advertising.
Climate-Friendly' Meat? Regulators Tighten Scrutiny of Label Buzzwords.
USDA requires meat producers to verify environmental claims on labels to combat greenwashing.
Five firms in plastic pollution alliance made 1,000 times more plastic than they cleaned up'
The Alliance to End Plastic Waste has produced 1,000 times more new plastic than the waste diverted over five years, highlighting significant industry greenwashing.
Big Plastic wants a 'recyclable' label on millions of items that end up in landfills
The plastics industry is pushing to label plastic bags as recyclable despite their environmental harm and lack of effective recycling systems.
Five firms in plastic pollution alliance made 1,000 times more plastic than they cleaned up'
The Alliance to End Plastic Waste has produced 1,000 times more new plastic than the waste diverted over five years, highlighting significant industry greenwashing.
Big Plastic wants a 'recyclable' label on millions of items that end up in landfills
The plastics industry is pushing to label plastic bags as recyclable despite their environmental harm and lack of effective recycling systems.
Almost 500 carbon capture lobbyists granted access to Cop29 climate summit
CCS lobbyists now outnumber national delegations at Cop29, raising concerns about fossil fuel greenwashing and the validity of carbon capture technology.
COP29 Azerbaijan: What's at stake at the 2024 global climate summit?
The UN climate summit in Baku is criticized for being a 'greenwash conference' amidst insufficient progress on climate commitments.
Almost 500 carbon capture lobbyists granted access to Cop29 climate summit
CCS lobbyists now outnumber national delegations at Cop29, raising concerns about fossil fuel greenwashing and the validity of carbon capture technology.
COP29 Azerbaijan: What's at stake at the 2024 global climate summit?
The UN climate summit in Baku is criticized for being a 'greenwash conference' amidst insufficient progress on climate commitments.
Exxon Mobil says advanced recycling is the answer to plastic waste. But is it really?
California AG Bonta's lawsuit against Exxon Mobil exposes advanced recycling as a misleading marketing tactic, primarily converting plastics into fuel rather than new materials.
Exxon Mobil says advanced recycling is the answer to plastic waste. But is it really?
California AG files suit against Exxon Mobil for misleading claims on plastic recycling.
Lawsuit challenges the effectiveness of advanced recycling, calling it a PR stunt.
Exxon Mobil says advanced recycling is the answer to plastic waste. But is it really?
California AG Bonta's lawsuit against Exxon Mobil exposes advanced recycling as a misleading marketing tactic, primarily converting plastics into fuel rather than new materials.
Exxon Mobil says advanced recycling is the answer to plastic waste. But is it really?
California AG files suit against Exxon Mobil for misleading claims on plastic recycling.
Lawsuit challenges the effectiveness of advanced recycling, calling it a PR stunt.
Shein faces probe in Italy over alleged greenwashing
Italy's antitrust agency is investigating Shein for misleading environmental claims related to its fast-fashion products and sustainability practices.
EU launches action against 20 airlines for greenwashing
The European Commission is taking action against airlines for false environmental claims.
Australia turns the screw on greenwashing with revised advertising code
The Australian advertising industry is taking steps to combat greenwashing by introducing a draft code for environmental claims.
The code includes rules that require evidence to back up ESG claims, prohibit broad or vague claims, and prevent carbon-intensive companies from understating their environmental impact.
Sustainable brands won't thrive until we hold FMCG greenwashers to account
Sustainable startups struggle against big FMCG brands making vague environmental claims.
Shein faces probe in Italy over alleged greenwashing
Italy's antitrust agency is investigating Shein for misleading environmental claims related to its fast-fashion products and sustainability practices.
EU launches action against 20 airlines for greenwashing
The European Commission is taking action against airlines for false environmental claims.
Australia turns the screw on greenwashing with revised advertising code
The Australian advertising industry is taking steps to combat greenwashing by introducing a draft code for environmental claims.
The code includes rules that require evidence to back up ESG claims, prohibit broad or vague claims, and prevent carbon-intensive companies from understating their environmental impact.
Sustainable brands won't thrive until we hold FMCG greenwashers to account
Sustainable startups struggle against big FMCG brands making vague environmental claims.
Greenwashing is rampant among many iconic brands. Here's how Allbirds avoids it
Many companies exaggerate their net-zero commitments, often engaging in greenwashing rather than genuine sustainability efforts.
EPA Policy Rejects Plastic Industry's Misleading Math on Recycled Products
EPA has taken action against misleading recycled content claims in the plastics industry.
New Safer Choice standard requires at least 15% postconsumer recycled content in packaging.
How to save whales and produce gas': ABC changes headline of interview with Woodside CEO Meg O'Neill
The ABC News interview faced backlash for its misleading headline and lack of critical questioning regarding environmental concerns related to Woodside's gas project.
Protest Posters Targeting Toyota Debut at Paris Olympics
Protest posters in Paris during the Olympics are actually aimed against Toyota, accusing the company of 'sportswashing' its massive emissions.
74% of Marketers Using AI for Content Creation; Australian Advertisers Take Stand Against Greenwashing
Around 74% of marketers are using AI for content creation, with a focus on personalization and customer experience.
Australian advertisers are taking a stand against greenwashing by reviewing and updating their Environmental Claims Code.
The EU is calling for more transparency in music streaming platforms' algorithms, with proposed legislation requiring disclosure of AI-created songs.
Over Half of Companies Concerned about Unintentional Greenwashing; Microsoft Overtakes Apple as Most Valuable Company; Snapchat Subscribers Skyrocket with AI Features
Over half of companies are concerned about unintentional greenwashing, as they may be held accountable for reporting emissions in their value chain.
Microsoft has overtaken Apple as the most valuable company, thanks to its investment in OpenAI and a surge of 57% in value during 2023.
74% of Marketers Using AI for Content Creation; Australian Advertisers Take Stand Against Greenwashing
Around 74% of marketers are using AI for content creation, with a focus on personalization and customer experience.
Australian advertisers are taking a stand against greenwashing by reviewing and updating their Environmental Claims Code.
The EU is calling for more transparency in music streaming platforms' algorithms, with proposed legislation requiring disclosure of AI-created songs.
Over Half of Companies Concerned about Unintentional Greenwashing; Microsoft Overtakes Apple as Most Valuable Company; Snapchat Subscribers Skyrocket with AI Features
Over half of companies are concerned about unintentional greenwashing, as they may be held accountable for reporting emissions in their value chain.
Microsoft has overtaken Apple as the most valuable company, thanks to its investment in OpenAI and a surge of 57% in value during 2023.
Unilever under investigation for greenwashing; Jury rules Google's practices illegal in Epic lawsuit; TikTok is first non-game app to generate $10bn in consumer spending - ExchangeWire.com
Unilever is under investigation by the UK's competition watchdog for potentially misleading consumers with green claims about its products.
A jury has ruled that Google's practices in the Android app distribution and in-app billing markets are illegal, giving Epic a potential win in their legal battle.
Unilever under investigation for greenwashing; Jury rules Google's practices illegal in Epic lawsuit; TikTok is first non-game app to generate $10bn in consumer spending - ExchangeWire.com
Unilever is under investigation by the UK's competition watchdog for potentially misleading consumers with green claims about its products.
A jury has ruled that Google's practices in the Android app distribution and in-app billing markets are illegal, giving Epic a potential win in their legal battle.
Unilever under investigation for greenwashing; Jury rules Google's practices illegal in Epic lawsuit; TikTok is first non-game app to generate $10bn in consumer spending - ExchangeWire.com
Unilever is under investigation by the UK's competition watchdog for potentially misleading consumers with green claims about its products.
A jury has ruled that Google's practices in the Android app distribution and in-app billing markets are illegal, giving Epic a potential win in their legal battle.
Unilever under investigation for greenwashing; Jury rules Google's practices illegal in Epic lawsuit; TikTok is first non-game app to generate $10bn in consumer spending - ExchangeWire.com
Unilever is under investigation by the UK's competition watchdog for potentially misleading consumers with green claims about its products.
A jury has ruled that Google's practices in the Android app distribution and in-app billing markets are illegal, giving Epic a potential win in their legal battle.
Unilever under investigation for greenwashing; Jury rules Google's practices illegal in Epic lawsuit; TikTok is first non-game app to generate $10bn in consumer spending - ExchangeWire.com
Unilever is under investigation by the UK's competition watchdog for potentially misleading consumers with green claims about its products.
A jury has ruled that Google's practices in the Android app distribution and in-app billing markets are illegal, giving Epic a potential win in their legal battle.
Dozens of US lobbyists represent both climate-focused charities and fossil fuels report
Several US charities that prioritize climate action are employing lobbying firms that also represent fossil fuel companies.
These foundations are helping lobbyists to greenwash their image, according to a report by F Minus.
Marketers to increase video investment in 2024; Amazon & IPG Mediabrands Sign Prime Video Ads Deal; ASA bans airline ads over greenwashing
Marketers are planning to increase their video investment in 2024, with a focus on platforms like YouTube, TikTok, and Instagram.
Amazon has signed a deal with IPG Mediabrands for its Prime Video ad tier, granting them first-look rights and access to data for advertising purposes.
Airline ads from Air France-KLM, Lufthansa, and Etihad Airways have been banned by the ASA for misleading greenwashing claims.
Marketers to increase video investment in 2024; Amazon & IPG Mediabrands Sign Prime Video Ads Deal; ASA bans airline ads over greenwashing
Marketers are planning to increase their video investment in 2024, with a focus on platforms like YouTube, TikTok, and Instagram.
Amazon has signed a deal with IPG Mediabrands for its Prime Video ad tier, granting them first-look rights and access to data for advertising purposes.
Airline ads from Air France-KLM, Lufthansa, and Etihad Airways have been banned by the ASA for misleading greenwashing claims.
Marketers to increase video investment in 2024; Amazon & IPG Mediabrands Sign Prime Video Ads Deal; ASA bans airline ads over greenwashing
Marketers are planning to increase their video investment in 2024, with a focus on platforms like YouTube, TikTok, and Instagram.
Amazon has signed a deal with IPG Mediabrands for its Prime Video ad tier, granting them first-look rights and access to data for advertising purposes.
Airline ads from Air France-KLM, Lufthansa, and Etihad Airways have been banned by the ASA for misleading greenwashing claims.
Marketers to increase video investment in 2024; Amazon & IPG Mediabrands Sign Prime Video Ads Deal; ASA bans airline ads over greenwashing
Marketers are planning to increase their video investment in 2024, with a focus on platforms like YouTube, TikTok, and Instagram.
Amazon has signed a deal with IPG Mediabrands for its Prime Video ad tier, granting them first-look rights and access to data for advertising purposes.
Airline ads from Air France-KLM, Lufthansa, and Etihad Airways have been banned by the ASA for misleading greenwashing claims.
Marketers to increase video investment in 2024; Amazon & IPG Mediabrands Sign Prime Video Ads Deal; ASA bans airline ads over greenwashing
Marketers are planning to increase their video investment in 2024, with a focus on platforms like YouTube, TikTok, and Instagram.
Amazon has signed a deal with IPG Mediabrands for its Prime Video ad tier, granting them first-look rights and access to data for advertising purposes.
Airline ads from Air France-KLM, Lufthansa, and Etihad Airways have been banned by the ASA for misleading greenwashing claims.
Marketers to increase video investment in 2024; Amazon & IPG Mediabrands Sign Prime Video Ads Deal; ASA bans airline ads over greenwashing
Marketers are planning to increase their video investment in 2024, with a focus on platforms like YouTube, TikTok, and Instagram.
Amazon has signed a deal with IPG Mediabrands for its Prime Video ad tier, granting them first-look rights and access to data for advertising purposes.
Airline ads from Air France-KLM, Lufthansa, and Etihad Airways have been banned by the ASA for misleading greenwashing claims.
Marketers to increase video investment in 2024; Amazon & IPG Mediabrands Sign Prime Video Ads Deal; ASA bans airline ads over greenwashing
Marketers are planning to increase their video investment in 2024, with a focus on platforms like YouTube, TikTok, and Instagram.
Amazon has signed a deal with IPG Mediabrands for its Prime Video ad tier, granting them first-look rights and access to data for advertising purposes.
Airline ads from Air France-KLM, Lufthansa, and Etihad Airways have been banned by the ASA for misleading greenwashing claims.
Marketers to increase video investment in 2024; Amazon & IPG Mediabrands Sign Prime Video Ads Deal; ASA bans airline ads over greenwashing
Marketers are planning to increase their video investment in 2024, with a focus on platforms like YouTube, TikTok, and Instagram.
Amazon has signed a deal with IPG Mediabrands for its Prime Video ad tier, granting them first-look rights and access to data for advertising purposes.
Airline ads from Air France-KLM, Lufthansa, and Etihad Airways have been banned by the ASA for misleading greenwashing claims.
Fossil Fuel Companies Back Toothless "Decarbonization Charter" at COP28 in Dubai
Civil society groups and frontline voices criticize the 'Oil and Gas Decarbonization Charter' unveiled at COP28 as a greenwashing ploy and a distraction from the need for legal agreements.
Critics highlight that the voluntary pledge does not address a significant portion of emissions produced by the industry, namely downstream consumption of oil, coal, and gas.
Simply Greenwashed: Exposing the Harmful Reality of a Household Cleaner
Simply Green promoted as eco-friendly but contains toxic chemicals like 2-butoxyethanol.
World's top banks greenwashing their role in destruction of the Amazon'
Five major banks accused of greenwashing destruction of the Amazon.