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Air France, Lufthansa and Etihad ads banned over sustainability claims

The UK Advertising Standards Authority (ASA) has banned ads by Air France, Lufthansa, and Etihad over their misleading sustainability claims.

Climate advocates are celebrating the rulings, stating that there is no such thing as environmentally friendly air travel.

Finding the Real Green Thing

Most Americans desire sustainable products, but distinguishing genuine items from greenwashed products remains challenging.

A guide to greenwashing: How to spot and dispel it

A significant percentage of executives admit to engaging in greenwashing, misleading consumers about environmental benefits.

The architecture and construction sectors are major contributors to global emissions, highlighting sustainability challenges.

Industry Review 2025: Putting Purpose Front and Centre

The ad tech industry is shifting its focus from sustainability to purpose, necessitating a clearer definition of sustainability's role in digital advertising.

Climate-Friendly' Meat? Regulators Tighten Scrutiny of Label Buzzwords.

USDA requires meat producers to verify environmental claims on labels to combat greenwashing.

Many 'Sustainable' Brands Are Bogus but These 12 Are Great

Companies often engage in greenwashing, misleading consumers about their true sustainability practices.

Certifications and transparency in practices can help consumers identify genuinely sustainable brands.

Air France, Lufthansa and Etihad ads banned over sustainability claims

The UK Advertising Standards Authority (ASA) has banned ads by Air France, Lufthansa, and Etihad over their misleading sustainability claims.

Climate advocates are celebrating the rulings, stating that there is no such thing as environmentally friendly air travel.

Finding the Real Green Thing

Most Americans desire sustainable products, but distinguishing genuine items from greenwashed products remains challenging.

A guide to greenwashing: How to spot and dispel it

A significant percentage of executives admit to engaging in greenwashing, misleading consumers about environmental benefits.

The architecture and construction sectors are major contributors to global emissions, highlighting sustainability challenges.

Industry Review 2025: Putting Purpose Front and Centre

The ad tech industry is shifting its focus from sustainability to purpose, necessitating a clearer definition of sustainability's role in digital advertising.

Climate-Friendly' Meat? Regulators Tighten Scrutiny of Label Buzzwords.

USDA requires meat producers to verify environmental claims on labels to combat greenwashing.

Many 'Sustainable' Brands Are Bogus but These 12 Are Great

Companies often engage in greenwashing, misleading consumers about their true sustainability practices.

Certifications and transparency in practices can help consumers identify genuinely sustainable brands.

moresustainability

#plastic-pollution

Five firms in plastic pollution alliance made 1,000 times more plastic than they cleaned up'

The Alliance to End Plastic Waste has produced 1,000 times more new plastic than the waste diverted over five years, highlighting significant industry greenwashing.

Big Plastic wants a 'recyclable' label on millions of items that end up in landfills

The plastics industry is pushing to label plastic bags as recyclable despite their environmental harm and lack of effective recycling systems.

Five firms in plastic pollution alliance made 1,000 times more plastic than they cleaned up'

The Alliance to End Plastic Waste has produced 1,000 times more new plastic than the waste diverted over five years, highlighting significant industry greenwashing.

Big Plastic wants a 'recyclable' label on millions of items that end up in landfills

The plastics industry is pushing to label plastic bags as recyclable despite their environmental harm and lack of effective recycling systems.

moreplastic-pollution

#climate-summit

Almost 500 carbon capture lobbyists granted access to Cop29 climate summit

CCS lobbyists now outnumber national delegations at Cop29, raising concerns about fossil fuel greenwashing and the validity of carbon capture technology.

COP29 Azerbaijan: What's at stake at the 2024 global climate summit?

The UN climate summit in Baku is criticized for being a 'greenwash conference' amidst insufficient progress on climate commitments.

Almost 500 carbon capture lobbyists granted access to Cop29 climate summit

CCS lobbyists now outnumber national delegations at Cop29, raising concerns about fossil fuel greenwashing and the validity of carbon capture technology.

COP29 Azerbaijan: What's at stake at the 2024 global climate summit?

The UN climate summit in Baku is criticized for being a 'greenwash conference' amidst insufficient progress on climate commitments.

moreclimate-summit

#cop29

View from Baku: We must wash away division at COP29

Azerbaijan aims to highlight cooperation at COP29, focusing on dialogue rather than ignoring its fossil fuel history.

Cop29 week one diary: from fossil fuel colouring books to Ronaldinho

Russia's pavilion stands out at COP29 with a children's colouring book promoting Gazprom's eco-friendliness and sustainability message.

View from Baku: We must wash away division at COP29

Azerbaijan aims to highlight cooperation at COP29, focusing on dialogue rather than ignoring its fossil fuel history.

Cop29 week one diary: from fossil fuel colouring books to Ronaldinho

Russia's pavilion stands out at COP29 with a children's colouring book promoting Gazprom's eco-friendliness and sustainability message.

morecop29

#climate-change

New York is Suing One of the Country's Largest Meat Processors for Greenwashing - Modern Farmer

JBS USA's climate pledges face legal scrutiny due to accusations of 'greenwashing' and lack of actual emissions reduction efforts.

Lawsuits Allege Deceit and Greenwashing by Oregon's Largest Gas Utility

NW Natural faces lawsuits challenging its alleged greenwashing and contribution to climate change, amid claims of misleading customers about the environmental impact of natural gas.

Are 'green bonds' just another way for banks to greenwash?

Enel's failure in sustainability linked bonds highlights concerns over greenwashing and the effectiveness of such financial instruments in reducing carbon emissions.

Tyson Foods misleads shoppers about its carbon emissions, climate group says

Tyson Foods faces accusations of misleading claims regarding achieving net-zero emissions by 2050, prompting legal action for accountability and transparency efforts.

The Climate Has a Posse - And So Does Political Satire

Greenwashing remains a potent tactic, as seen in the Yes Men's latest prank exposing corporate hypocrisy surrounding a climate change emoji.

Big Oil has its claws in academia-this study proves it

Oil companies partner with universities to manage reputations while increasing fossil fuel production, revealing a conflict of interest in climate discussions.

New York is Suing One of the Country's Largest Meat Processors for Greenwashing - Modern Farmer

JBS USA's climate pledges face legal scrutiny due to accusations of 'greenwashing' and lack of actual emissions reduction efforts.

Lawsuits Allege Deceit and Greenwashing by Oregon's Largest Gas Utility

NW Natural faces lawsuits challenging its alleged greenwashing and contribution to climate change, amid claims of misleading customers about the environmental impact of natural gas.

Are 'green bonds' just another way for banks to greenwash?

Enel's failure in sustainability linked bonds highlights concerns over greenwashing and the effectiveness of such financial instruments in reducing carbon emissions.

Tyson Foods misleads shoppers about its carbon emissions, climate group says

Tyson Foods faces accusations of misleading claims regarding achieving net-zero emissions by 2050, prompting legal action for accountability and transparency efforts.

The Climate Has a Posse - And So Does Political Satire

Greenwashing remains a potent tactic, as seen in the Yes Men's latest prank exposing corporate hypocrisy surrounding a climate change emoji.

Big Oil has its claws in academia-this study proves it

Oil companies partner with universities to manage reputations while increasing fossil fuel production, revealing a conflict of interest in climate discussions.

moreclimate-change

Incoming EU sustainability regulations will not benefit citizens and communities in London - London Business News | Londonlovesbusiness.com

The CSRD will enforce mandatory sustainability reporting for large companies starting January 2025, aiming to influence corporate responsibility.

The Colorful Language of Subterfuge

Deceptive practices like greenwashing and pinkwashing can harm reputations when exposed.

In the age of 'what's in it for me?' sustainability marketing is almost dead

Sustainability marketing is failing as consumers are not willing to pay more for sustainable products.

#plastic-recycling

Exxon Mobil says advanced recycling is the answer to plastic waste. But is it really?

California AG Bonta's lawsuit against Exxon Mobil exposes advanced recycling as a misleading marketing tactic, primarily converting plastics into fuel rather than new materials.

Exxon Mobil says advanced recycling is the answer to plastic waste. But is it really?

California AG files suit against Exxon Mobil for misleading claims on plastic recycling.

Lawsuit challenges the effectiveness of advanced recycling, calling it a PR stunt.

Exxon Mobil says advanced recycling is the answer to plastic waste. But is it really?

California AG Bonta's lawsuit against Exxon Mobil exposes advanced recycling as a misleading marketing tactic, primarily converting plastics into fuel rather than new materials.

Exxon Mobil says advanced recycling is the answer to plastic waste. But is it really?

California AG files suit against Exxon Mobil for misleading claims on plastic recycling.

Lawsuit challenges the effectiveness of advanced recycling, calling it a PR stunt.

moreplastic-recycling

#environmental-claims

Shein faces probe in Italy over alleged greenwashing

Italy's antitrust agency is investigating Shein for misleading environmental claims related to its fast-fashion products and sustainability practices.

EU launches action against 20 airlines for greenwashing

The European Commission is taking action against airlines for false environmental claims.

Australia turns the screw on greenwashing with revised advertising code

The Australian advertising industry is taking steps to combat greenwashing by introducing a draft code for environmental claims.

The code includes rules that require evidence to back up ESG claims, prohibit broad or vague claims, and prevent carbon-intensive companies from understating their environmental impact.

Sustainable brands won't thrive until we hold FMCG greenwashers to account

Sustainable startups struggle against big FMCG brands making vague environmental claims.

Shein faces probe in Italy over alleged greenwashing

Italy's antitrust agency is investigating Shein for misleading environmental claims related to its fast-fashion products and sustainability practices.

EU launches action against 20 airlines for greenwashing

The European Commission is taking action against airlines for false environmental claims.

Australia turns the screw on greenwashing with revised advertising code

The Australian advertising industry is taking steps to combat greenwashing by introducing a draft code for environmental claims.

The code includes rules that require evidence to back up ESG claims, prohibit broad or vague claims, and prevent carbon-intensive companies from understating their environmental impact.

Sustainable brands won't thrive until we hold FMCG greenwashers to account

Sustainable startups struggle against big FMCG brands making vague environmental claims.

moreenvironmental-claims

Greenwashing is rampant among many iconic brands. Here's how Allbirds avoids it

Many companies exaggerate their net-zero commitments, often engaging in greenwashing rather than genuine sustainability efforts.

EPA Policy Rejects Plastic Industry's Misleading Math on Recycled Products

EPA has taken action against misleading recycled content claims in the plastics industry.

New Safer Choice standard requires at least 15% postconsumer recycled content in packaging.

How to save whales and produce gas': ABC changes headline of interview with Woodside CEO Meg O'Neill

The ABC News interview faced backlash for its misleading headline and lack of critical questioning regarding environmental concerns related to Woodside's gas project.

Protest Posters Targeting Toyota Debut at Paris Olympics

Protest posters in Paris during the Olympics are actually aimed against Toyota, accusing the company of 'sportswashing' its massive emissions.

#environmental-practices

This new journal from the Design Museum is on a mission to reshape sustainability discourse

Greenwashing practices are prevalent in the creative industry, including illustration and design, masking environmentally damaging practices.

The journal aims to combat empty narratives and provide new visions for design by expanding frameworks and focusing on issues like bioregioning.

Bioregioning is a practice that operates within natural boundaries, aiming to manage and regenerate landscapes coherent with the environment.

Canada's competition bureau probing greenwashing allegations against Lululemon, non-profit says | CBC News

Canada's competition bureau is investigating Lululemon's environmental practices following accusations of greenwashing.

This new journal from the Design Museum is on a mission to reshape sustainability discourse

Greenwashing practices are prevalent in the creative industry, including illustration and design, masking environmentally damaging practices.

The journal aims to combat empty narratives and provide new visions for design by expanding frameworks and focusing on issues like bioregioning.

Bioregioning is a practice that operates within natural boundaries, aiming to manage and regenerate landscapes coherent with the environment.

Canada's competition bureau probing greenwashing allegations against Lululemon, non-profit says | CBC News

Canada's competition bureau is investigating Lululemon's environmental practices following accusations of greenwashing.

moreenvironmental-practices

The Drum's Daily Briefing: E45 and C4 celebrate trans experiences & AI chatbots vulnerable

UK is Europe's largest advertising market, emphasizing cultural diversity and digital innovation leading the way.

POV: Designers need to think more like ecologists

Graphic design and illustration are increasingly drawing inspiration from the natural world, but can sometimes be used for greenwashing.

Barclays accused of greenwashing over financing for Italian oil company

Barclays accused of greenwashing by facilitating Eni's oil financing under sustainable labels.

Clean Creatives gets 1,000 ad agencies to pledge to divest from fossil fuels on Earth Day

Clean Creatives campaign gains momentum with 1,000 agency signatories rejecting work from fossil fuel industry.

AI Washing vs. Greenwashing: Elevating Legal Advice And Corporate Governance

In-house lawyers must address AI washing and greenwashing by enhancing legal advice and governance practices with actionable insights.

Greenwashing Is Everywhere. This New Training Could Help

The Green Shield online course aims to combat modern greenwashing in advertising by incorporating social science research.

The course highlights categories of greenwashing: factual omissions, distortions, and denial, with input from industry stakeholders.

#ai

74% of Marketers Using AI for Content Creation; Australian Advertisers Take Stand Against Greenwashing

Around 74% of marketers are using AI for content creation, with a focus on personalization and customer experience.

Australian advertisers are taking a stand against greenwashing by reviewing and updating their Environmental Claims Code.

The EU is calling for more transparency in music streaming platforms' algorithms, with proposed legislation requiring disclosure of AI-created songs.

Over Half of Companies Concerned about Unintentional Greenwashing; Microsoft Overtakes Apple as Most Valuable Company; Snapchat Subscribers Skyrocket with AI Features

Over half of companies are concerned about unintentional greenwashing, as they may be held accountable for reporting emissions in their value chain.

Microsoft has overtaken Apple as the most valuable company, thanks to its investment in OpenAI and a surge of 57% in value during 2023.

74% of Marketers Using AI for Content Creation; Australian Advertisers Take Stand Against Greenwashing

Around 74% of marketers are using AI for content creation, with a focus on personalization and customer experience.

Australian advertisers are taking a stand against greenwashing by reviewing and updating their Environmental Claims Code.

The EU is calling for more transparency in music streaming platforms' algorithms, with proposed legislation requiring disclosure of AI-created songs.

Over Half of Companies Concerned about Unintentional Greenwashing; Microsoft Overtakes Apple as Most Valuable Company; Snapchat Subscribers Skyrocket with AI Features

Over half of companies are concerned about unintentional greenwashing, as they may be held accountable for reporting emissions in their value chain.

Microsoft has overtaken Apple as the most valuable company, thanks to its investment in OpenAI and a surge of 57% in value during 2023.

moreai

#unilever

Unilever under investigation for greenwashing; Jury rules Google's practices illegal in Epic lawsuit; TikTok is first non-game app to generate $10bn in consumer spending - ExchangeWire.com

Unilever is under investigation by the UK's competition watchdog for potentially misleading consumers with green claims about its products.

A jury has ruled that Google's practices in the Android app distribution and in-app billing markets are illegal, giving Epic a potential win in their legal battle.

Unilever under investigation for greenwashing; Jury rules Google's practices illegal in Epic lawsuit; TikTok is first non-game app to generate $10bn in consumer spending - ExchangeWire.com

Unilever is under investigation by the UK's competition watchdog for potentially misleading consumers with green claims about its products.

A jury has ruled that Google's practices in the Android app distribution and in-app billing markets are illegal, giving Epic a potential win in their legal battle.

Unilever under investigation for greenwashing; Jury rules Google's practices illegal in Epic lawsuit; TikTok is first non-game app to generate $10bn in consumer spending - ExchangeWire.com

Unilever is under investigation by the UK's competition watchdog for potentially misleading consumers with green claims about its products.

A jury has ruled that Google's practices in the Android app distribution and in-app billing markets are illegal, giving Epic a potential win in their legal battle.

Unilever under investigation for greenwashing; Jury rules Google's practices illegal in Epic lawsuit; TikTok is first non-game app to generate $10bn in consumer spending - ExchangeWire.com

Unilever is under investigation by the UK's competition watchdog for potentially misleading consumers with green claims about its products.

A jury has ruled that Google's practices in the Android app distribution and in-app billing markets are illegal, giving Epic a potential win in their legal battle.

moreunilever

Unilever under investigation for greenwashing; Jury rules Google's practices illegal in Epic lawsuit; TikTok is first non-game app to generate $10bn in consumer spending - ExchangeWire.com

Unilever is under investigation by the UK's competition watchdog for potentially misleading consumers with green claims about its products.

A jury has ruled that Google's practices in the Android app distribution and in-app billing markets are illegal, giving Epic a potential win in their legal battle.

Dozens of US lobbyists represent both climate-focused charities and fossil fuels report

Several US charities that prioritize climate action are employing lobbying firms that also represent fossil fuel companies.

These foundations are helping lobbyists to greenwash their image, according to a report by F Minus.

#video-investment

Marketers to increase video investment in 2024; Amazon & IPG Mediabrands Sign Prime Video Ads Deal; ASA bans airline ads over greenwashing

Marketers are planning to increase their video investment in 2024, with a focus on platforms like YouTube, TikTok, and Instagram.