"In the first 10 months of 2025, the number of Google Ads run by fossil fuel companies targeting Brazil surged by 2,900 per cent - a spike that reflects the industry's attempt to burnish its reputation and maintain its "social licence to pollute" ahead of the UN climate summit in Belém, said researchers at the Climate Action Against Disinformation (CAAD) coalition and the Climainfo Institute."
"The surge is part of a broader global image management campaign, according to the report. Oil companies increased their Google Ad output by 218 per cent in October, jumping from 1,939 ads in September - around 65 a day - to more than 6,300 ads, or 206 a day, the following month. Saudi Aramco, the world's largest oil company, was the most aggressive advertiser, boosting its Google Ads by 469 per cent to more than 10,000 in October."
Big oil companies surged digital advertising in 2025, with Google Ads targeting Brazil rising 2,900% in the first ten months. Petrobras ran 665 ads and accounted for a large share of national incidents. Global Google Ad output rose 218% in October, jumping from about 1,939 to over 6,300 ads, with Saudi Aramco placing more than 10,000 ads. TotalEnergies, ExxonMobil, BP and other firms also sharply scaled up ads. The advertising push focused on image management and greenwashing ahead of the UN climate summit in Belém, and climate talks concluded without an agreement.
Read at Eco-Business
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