"Clean Creatives, an advocacy group that works to get PR and ad professionals to give up their fossil fuel clients, outlined the trajectory of this shift in a report that analyzed nearly 1,900 ads from BP, Shell, ExxonMobil, and Chevron. Those ads span from 2020 to 2024, and show what Clean Creatives calls a transition away from greenwashing and toward climate gaslighting."
"Big Oil ads now push the narrative that oil and gas are economic necessities, the report says-crucial to address our growing energy demands. And, instead of discussing renewables like solar and wind, they now highlight technologies like carbon capture, which experts say is often used to justify more fossil fuel extraction."
"This messaging playbook coincides with geopolitical instabilities, from the ongoing war in Ukraine to America's escalation in Iran, that highlight how vulnerable our global fossil fuel markets actually are."
Major oil companies including BP, Shell, ExxonMobil, and Chevron have fundamentally altered their advertising strategies between 2020 and 2024. Previously emphasizing renewable energy investments and sustainability commitments, these companies now frame fossil fuels as indispensable to meeting global energy demands. Clean Creatives' analysis of nearly 1,900 advertisements documents this transition from greenwashing to what the advocacy group terms climate gaslighting. Rather than promoting solar and wind technologies, current messaging highlights carbon capture and similar solutions that often justify continued fossil fuel extraction. This strategic shift coincides with geopolitical instabilities including the Ukraine conflict and Middle East tensions, which underscore vulnerabilities in global fossil fuel markets.
Read at Fast Company
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