The sustainable clothing industry is fraught with greenwashing and exaggerated claims, making it difficult for consumers to navigate. The garment supply chain is complex, involving numerous farmers, factories, and brands that influence environmental and social impacts, often making them hard to measure. This guide offers strategies for understanding these complexities, encouraging consumers to ask questions and evaluate sustainability claims critically. It highlights the importance of consuming less, reusing items, and seeking transparency, pointing towards resources like Good On You and the UN Environmental Program to support informed decisions in sustainable fashion.
Many standards, product innovations, materials and brands claim to have a lower impact and many more companies share very little information.
The two simplest ways to participate in sustainable fashion are to buy less and to ask questions.
Using, repairing or adapting what you already have; borrowing items; buying vintage or secondhand; or leasing from sustainable rental companies can all provide a low-impact alternative.
As clothing production has doubled, the number of times each item is worn or used has dropped by approximately 40 percent.
Collection
[
|
...
]