With the rise of interest in sustainable products, consumers face the challenge of greenwashing. The 2024 Global Sustainability Study found that many prioritize sustainability, with 71% considering it increasingly important. Understanding sustainability involves recognizing its holistic nature, combining environmental, economic, and social factors. To make informed choices, travelers should seek out local brands and transparent companies committed to eco-friendly practices. By doing so, consumers can play a role in reducing their travel carbon footprint and support a more sustainable economy.
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I define sustainability as a multi-faceted journey and not a destination...so brands have to keep working at it.
71% of people polled around the world consider environmental sustainability as important or more important than last year.
It can be as simple as purchasing from local brands and ones that are following through on a mission to be eco-friendly.
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