On Thursday, the National Advertising Division (NAD) indicated that some of the language in the commercials and T-Mobile's press releases about the satellite connectivity were misleading. The advertising division-part of an ad industry self-regulation system-took up the case after rival carrier AT&T filed a complaint about T-Mobile's marketing. Some the language for T-Mobile's implementation of SpaceX's cellular Starlink, dubbed T-Satellite, implied it provided "100% coverage everywhere or everywhere the sky is visible," the regulator said.
On October 27, NAD ruled that the AT&T advertising and press release violated Section 2.1(I) of the NAD/National Advertising Review Board (NARB) procedures. That procedure was that NARB participants are "not to mischaracterize any decision, abstract, or press release issued or use and/or disseminate such decision, abstract or press release for advertising and/or promotional purposes." In other words, using the decisions as fodder for advertising or marketing is off limits.
Videogame giant Electronic Arts will be closing a deal for the largest buyout of all time, valued at around $55bn (£40.91). Investors include private-equity firm Silver Lake, and Saudi Arabia's Private Investment Fund, among others. The transaction is slated to close in the first quarter of fiscal 2027. Under the agreement, Electronic Arts shareholders will receive USD$210 (£156) per share in cash, a 25% premium on the stock's closing price on 25th September.
