The optics on "brand America" are currently being assailed. An interesting time, then, for General Motors to renew its interest in the European market, although the reasoning is sound. Leading the charge is Cadillac's entry into Formula One (it's already competitive in world endurance racing, and the Celestiq luxury EV is burnishing the company's image elsewhere), but also critical is a new push for the Corvette.
This year's IAA could almost be considered a Shanghai Auto Show exurb, with all the Chinese brands swarming the exhibition halls and announcing grand plans. It can be overwhelming. This year, yet another Chinese brand, GAC, announced its intention to bring the somewhat reasonably priced Aion V to Europe. There are a lot of Chinese brands in Europe, surely they can't all be doing well, no?
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