The European foldable smartphone market experienced a 4% growth in Q1 2025, according to Counterpoint Research. Foldables now represent 1.5% of total sales, highlighting their niche status despite years in the market. Samsung leads with a 41% share but has lost 15 percentage points due to competition. Motorola moved up to second with a 15% share, largely owing to the Razr 50. Honor holds 13%, while Google gained 8% with the Pixel 9 Pro Fold. Tecno showed the highest growth, driven by demand for its affordable Phantom V Fold 2. Upcoming months are expected to see intensified competition and pricing adjustments.
According to Counterpoint Research, foldable smartphones made up 1.5% of total sales in Europe as of Q1 2025, indicating niche market status.
Despite the growth, Samsung's market share dropped by 15 percentage points, showcasing increased competition as Motorola and Google made significant gains.
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