The Canalys report for Q1 2025 shows a slight overall decline of 2% in the European smartphone market, with sales dropping from 33.1 million to 32.4 million units. A significant 32% of these sales were in the premium segment, priced above €800, with major gains for Apple and Samsung. Apple saw a 10% sales growth, securing a 22% market share, while Samsung maintained a leading 37% share, despite minimal sales growth. Xiaomi faced a slight decline, while Google made notable strides. Predictions point to continued challenges for low-end devices and an overall decline in market sales is expected through 2026.
Canalys's report reveals that while the overall European smartphone market saw a 2% decline in Q1 2025, premium devices continue to thrive, particularly from Apple and Samsung.
Apple's 10% year-on-year sales increase demonstrates its stronghold in the premium segment, allowing it to reclaim a significant position in the market.
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