Apple carried China's Singles Day shopping festival into sales growth. Apple's iPhone series accounted for 26% of smartphone sales in the one-month promo period that ended on November 11. Per Counterpoint's numbers, removing the iPhone 17 series numbers would leave the Singles Day festival at a 5% year-on-year decline. According to data firm Syntun's numbers, 2025's Singles Day totalled 1.70 trillion CNY ($240 billion, €208 billion) across platforms, up from 1.44 trillion CNY in 2024.
"It is essential that this part of the digital economy works well to ensure UK consumers benefit from the latest innovations and a high-quality user experience, as well as more choice and lower prices."
