"It's happening, Apple is about to give the crown jewel of its hardware portfolio its biggest remodelling since 2020. The iPhone 17 series, expected to be announced within the next 24 hours, will receive some of the biggest hardware changes we've seen over the past few years -- from the base level to the Pro Max. Apple's even killing the Plus model. Sort of."
"Going into this week's " Awe-dropping" event, the anticipation is high for Apple to deliver all the right notes, especially after a summer full of success stories from its closest competitors, Samsung and Google. With the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, the Cupertino tech giant can't be better equipped to pitch its next generation of devices to the masses."
"A new Air to the throne Raise your hand if you've ever wished your phone could be thinner and lighter, lose its telephoto or ultrawide lens, and have a smaller battery. That's the joke. I tested Samsung's Galaxy S25 Edge earlier this year, and while the device felt refreshing to hold and burdenless to use, it was compromised and awkwardly priced, with a $1,099 entry that felt like a better deal than the more expensive S25 Ultra but overpriced compared to the S25"
Apple is set to introduce the iPhone 17 series, featuring significant hardware changes across the range and the addition of an ultra-thin iPhone 17 Air. The lineup includes iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, while the traditional Plus model is being phased out. Strong expectations contrast with risks from conflicting prices, overlapping features, tariffs, and economic uncertainty that could confuse buyers. Clear differentiation of each model is necessary. Prior examples of thinner, lighter phones show trade-offs in features and pricing that can affect perceived value.
Read at ZDNET
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