In Q1 2025, the Latin American smartphone market declined by 4% year-over-year, totaling 33.7 million shipments. Brazil was the only country showing growth, with a modest increase of 3%, while Mexico experienced an alarming 18% drop due to heightened competition. Other markets like Colombia and Peru also reported declines. Samsung and Xiaomi excelled with 7% and 10% growth respectively, benefitting from affordable models. The overall market forecast for 2025 points to a further contraction of 1%, driven by economic uncertainties and geopolitical factors, prompting vendors to limit aggressive sales strategies.
The Latin American smartphone market experienced a 4% decline in Q1 2025, ending a streak of six consecutive quarters of growth.
Despite an overall market decline, Brazil exhibited a modest growth of 3%, being the region's largest market with 38% of total shipments.
South America is feeling the brunt of economic uncertainties, with the smartphone market projected to contract by 1% in 2025 amid geopolitical tensions.
Samsung and Xiaomi saw gains, largely due to their low-end models, while overall shipment figures reflect intensifying competition in the region.
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