"Apple is set to dethrone Samsung in shipments for the first time in 14 years and will maintain the top spot through 2029," Counterpoint said, noting that global smartphone sales are expected to increase 3.3% this year, mainly driven by strong performances from Apple. iPhone shipments should be up 10% year-on-year, they also said, for a global share of 19.4% in 2025."
"Second-hand - the gateway to iPhone Apple also benefit from the second-user market. iPhones tend to remain usable for much longer than competing devices, they sell well as used devices, retain their value longer, and tend to be more resilient. This is evident at the street level, where it was recently reported that some London criminals refuse to steal anything other than an iPhone; th"
Counterpoint forecasts Apple will regain global smartphone shipment leadership from Samsung in 2025 and hold the top position through 2029. Global smartphone sales are expected to rise 3.3% this year, with iPhone shipments projected to increase 10% year-on-year and reach a 19.4% share in 2025. A more diversified iPhone range coming next year will support continued growth. The post‑COVID replacement cycle is entering an inflection point as many users who bought phones during the pandemic begin upgrading. A robust second‑hand market, device longevity, strong resale value, and resilience further bolster iPhone demand.
Read at Computerworld
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