"Apple carried China's Singles Day shopping festival into sales growth. Apple's iPhone series accounted for 26% of smartphone sales in the one-month promo period that ended on November 11. Per Counterpoint's numbers, removing the iPhone 17 series numbers would leave the Singles Day festival at a 5% year-on-year decline. According to data firm Syntun's numbers, 2025's Singles Day totalled 1.70 trillion CNY ($240 billion, €208 billion) across platforms, up from 1.44 trillion CNY in 2024."
"Still, declining consumer interest this year, driven by a property crisis and income security concerns in Chinese customers, threatened Singles Day festival sales. Xiaomi accounted for the second-largest share of smartphone sales with 17%, thanks to an earlier Xiaomi 17 series launch. Huawei dropped from 17% in 2024 to 13% this year. The brand just unveiled its Mate 80 series this week, missing the promotion."
Apple's iPhone series drove significant Singles Day smartphone sales, representing 26% of purchases during the one-month promotion ending November 11. Counterpoint indicates that excluding iPhone 17 series figures would have produced a 5% year-on-year decline. Syntun reported total Singles Day sales of 1.70 trillion CNY in 2025, up from 1.44 trillion CNY in 2024. Consumer demand was weakened by a property crisis and income security concerns among Chinese customers, which threatened overall festival sales. Xiaomi captured a 17% smartphone share aided by an earlier Xiaomi 17 launch. Huawei's share fell from 17% to 13% after missing the promotion with a late Mate 80 unveiling.
Read at GSMArena.com
Unable to calculate read time
Collection
[
|
...
]