fromLondon Business News | Londonlovesbusiness.com
2 months agoThis Singles Day will be the world's biggest shopping event ever - London Business News | Londonlovesbusiness.com
'Singles Day is supposedly the flip side of Valentine's Day. It was created by Chinese single male university students in the 1990s who cheered themselves up by purchasing something nice for themselves. The date selected was 11/11, with the repeated number 1 symbolising solo living. By 2009, the event had become a global sales sensation, with people spending money not only on themselves but also buying presents early for Christmas.