fromThe Drum
6 days agoAlibaba transforms ecommerce into entertainment as it repositions the company as an economy
The Alibaba economy is a huge ecosystem comprising of the company's core commerce platforms (Tmall, Taobao, Ali Express and more), digital media and entertainment divisions (Youku, Alibaba Music, Weibo etc), local services, payment & financial services (Alipay), logistics, marketing services & data management and cloud computing. Connecting the entire ecosystem is the company's vast data technology, which Alibaba sees as the keys to the empire.
E-Commerce






