The collaboration between Alibaba's Taobao and Tmall and Shanghai-based RedNote allows users to discover products on social media and seamlessly purchase them via embedded links. With RedNote having over 300 million monthly active users in 2024, this partnership aims to enhance user experience by creating a direct path from discovery to purchase, especially amid stiff competition from platforms like ByteDance's Douyin. This movement also marks RedNote's shift from a closed ecosystem to a more integrated social-commerce platform, capitalizing on the growing demand for convenient online shopping.
"This initiative reflects Alibaba's efforts to tap into the user base of RedNote, which had more than 300 million monthly active users in 2024."
"RedNote gained nearly 3 million US users - known as 'TikTok refugees' - in a single day in January to become the No 1 free-to-use social media platform across all free apps on Apple's App Store in America."
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