"According to preliminary data from the International Data Corporation (IDC), a total of 336.3 million smartphones were shipped in the last quarter of 2025, which represents a 2.3% rise compared to the same period in 2024. Apple led the way with 81.3 million shipments for the period and a 24.2% global market share. Cupertino rode the success of its iPhone 17 series, achieving its highest quarterly revenue ever and its best Q4 growth since 2021."
"While falling to second place, Samsung had a strong end to the year with 61.2 million shipments and an 18.2% market share. The Korean brand achieved impressive yearly growth of over 18% which is the highest of any brand in the top-5. Xiaomi came in third with 37.8 million shipments and an 11.2% market share, while vivo (27M) and Oppo (26.9M) were tied for fourth place."
"Despite the ongoing memory chip shortage and a year filled with economic uncertainties like tariffs and supply chain disruptions, the global smartphone market achieved 1.9% growth. The sustained growth in the premium segment was accompanied by strong consumer demand fueled by anticipated price hikes. Looking at the yearly stats, a total of 1.26 billion smartphones were shipped in 2025 and Apple was once again the clear winner. Cupertino achieved a record 247.8 million shipments for the period with a 19.7% global market share."
Global smartphone shipments totaled 336.3 million in Q4 2025, a 2.3% year-over-year increase. Apple led Q4 with 81.3 million shipments and a 24.2% share driven by strong iPhone 17 sales and record quarterly revenue. Samsung placed second with 61.2 million shipments and an 18.2% share, posting the highest yearly growth among top brands. Xiaomi, vivo, and Oppo rounded out the top five. Despite memory chip shortages, tariffs, and supply disruptions, the market achieved 1.9% annual growth and shipped 1.26 billion phones in 2025, with Apple totaling 247.8 million units for the year.
Read at GSMArena.com
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