Mobile UX
fromGSMArena.com
1 week agoOmdia: Global smartphone shipments grew by 4% in Q4 25, Apple reigns supreme
Global smartphone shipments grew 4% in Q4 2025, with Apple reaching a record 25% market share driven primarily by the iPhone 17.
Apple Inc.'s iPhone 17 series drove a 37% rise in its monthly smartphone sales in China, signaling strong momentum in a key market. iPhones accounted for one in every four smartphones sold in the country in October, the first time it's hit that threshold since 2022, according to Counterpoint Research. The figures suggest Apple's year-on-year upgrades are resonating with consumers and support Chief Executive Officer Tim Cook's prediction that the company will return to growth in China this quarter.
Amazon.com Inc. (NASDAQ: AMZN) is expected to post steady third-quarter gains powered by strong cloud, advertising, and retail performance. Apple Inc. (NASDAQ: AAPL) and Microsoft Corp (NASDAQ: MSFT) are both positioned for solid quarters - Apple benefiting from surging iPhone 17 demand and resilient Services revenue, while Microsoft extends its AI and cloud leadership through accelerating Azure momentum and heavy data center investments.