"Earlier this month, Apple launched its new smartphone lineup. The new iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max hit the market just in time for the upcoming fall season, securing their spots on dozens of Christmas lists. But Apple -- often criticized for its lack of significant changes to its phones each year -- unveiled an odd duck that perhaps only the most dedicated fans an experts suspected was on the way: the ."
"Here's the thing: I'm not an iPhone guru, I'm a casual user, too, which makes me an ideal candidate to analyze the situation critically. You see, the bulk of iPhone consumers don't really understand the hardware and software differences from model to model. They buy the new model because their old phones need an upgrade, or they want to keep up with the Joneses."
Apple released the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the new iPhone Air. The iPhone Air is the thinnest iPhone to date at 5.6mm and 165 grams, representing a notable aesthetic redesign after several years. The iPhone Air emphasizes form and minimalism over major functional upgrades. Many consumers upgrade primarily for perceived novelty or slight improvements rather than essential differences, and Apple markets upgrades as curated and special. The iPhone Air aims at no-fuss users who value appearance and portability. The launch revitalizes interest in the iPhone lineup and may attract buyers focused on design.
Read at ZDNET
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