"The final three months of 2025 proved great for smartphone shipments in Europe as the market was up 2% compared to Q4 2024. According to Counterpoint Research 's Q4 2025 Smartphone Market Monitor, Apple was the leading brand in Europe with an estimated 33% share of all shipments. Cupertino saw strong demand for the iPhone 17 series, resulting in a 7% rise in shipments compared to the prior year. The report outlined strong demand for the 17 series in Eastern Europe."
"Samsung came in second with a 29% market share and a 4% rise in shipments, while Xiaomi came in third place with an estimated 16% market share. Xiaomi did see a 6% decline in shipments for the period following subpar demand for the Xiaomi 15T series. Counterpoint Research Market Monitor Service, Q4 2025 Honor accounted for an estimated 4% of all shipments in the European market and saw an impressive 18% growth fueled by strong momentum across Western Europe."
Europe smartphone shipments increased 2% in Q4 2025 versus Q4 2024. Apple led the market with an estimated 33% share and a 7% year-on-year shipment rise driven by strong demand for the iPhone 17 series, notably in Eastern Europe. Samsung held a 29% share with shipments up 4%. Xiaomi had a 16% share but shipments fell 6% after weak demand for the Xiaomi 15T series. Honor captured about 4% and grew 18%, while Realme held 3% and declined 21%. An ongoing memory chip crisis is expected to cause significant demand contraction in 2026, disproportionately affecting entry-level focused brands.
Read at GSMArena.com
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