"Global smartphone shipments recorded 4% growth in Q4, 2025, as the market was able to absorb rising component costs. According to preliminary data shared by Omdia, Apple was the runaway leader in terms of shipments and reached a record 25% market share. That means 1 in every 4 phones shipped in the last three months of 2025 was an iPhone."
"That's not particularly surprising as demand for the iPhone 17 series has remained strong since its launch in September. The holiday period also saw continued traction from older iPhone models like the 16 series, but it was the base iPhone 17 that served as the main growth driver. Apple iPhone 17 Samsung came in second place with an estimated 18% share of all shipments for the quarter."
Global smartphone shipments grew 4% in Q4 2025 as the market absorbed rising component costs. Apple led shipments with a record 25% market share, meaning one in four phones shipped was an iPhone. Strong demand for the iPhone 17 series since its September launch drove growth, with continued holiday traction from older iPhone models such as the 16 series and the base iPhone 17 acting as the main growth driver. Samsung held an estimated 18% share, driven largely by sub-$300 smartphones including the Galaxy A17 4G and A17 5G. Xiaomi reached 11%, while vivo and Oppo each had 8%. Rising memory costs and component shortages are expected to challenge budget-segment makers in 2026.
Read at GSMArena.com
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