Samsung announced three new foldable phones, the Galaxy Z Fold 7 ($2,000), Galaxy Z Flip 7 ($1,100), and Galaxy Z Flip 7 FE ($900), set to launch on July 25. Preorders began on July 9. Facing stiff competition from Android rivals and the anticipated launch of a foldable iPhone, Samsung aims to rejuvenate interest in smartphones as traditional models reach maturity. Despite being a leader in foldables, they only make up less than 2% of the smartphone market. Samsung predicts foldable shipments will rise significantly by 2028, driven by new product launches.
Samsung has introduced three new foldable phones: the $2,000 Galaxy Z Fold 7, the $1,100 Galaxy Z Flip 7, and the $900 Galaxy Z Flip 7 FE, launching on July 25.
Despite being the market leader, foldable phones account for less than 2% of the smartphone market, showing the challenges Samsung faces in popularizing this technology.
The arrival of Apple's potential foldable iPhone adds to the competitive landscape, prompting Samsung to innovate by offering phones that aim to double as tablets.
Samsung believes that with the release of the Fold 7 and Flip 7, they are approaching the tipping point for foldable phones to become mainstream.
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