Tesla faced a challenging month in May as its sales in the European market fell for the fifth consecutive month, contributing to a significant drop in market share from 1.6% to 0.9%. The decline in sales to 8,729 vehicles occurred despite a general rise in electric car demand in the EU. Consumers are increasingly leaning towards more affordable Chinese electric cars, while controversies surrounding CEO Elon Musk's political views impact consumer sentiment. In contrast, competitors like SAIC Motor and BYD are seeing growing success within the region.
Tesla's sales in Europe fell for the fifth month as consumers shift to cheaper rival electric cars, deeply affecting its market share and demand.
Despite a rise in electric vehicle registrations across the EU, Tesla's market share declined sharply due to increased competition from affordable Chinese brands.
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