"Xiaomi has carved out a sizable chunk of sales from brands like BYD and Tesla, shifting more than 600,000 cars in two years. Its order backlog has persisted since its SU7 sedan and YU7 crossover were introduced."
"The R&D facility in Munich is staffed with seasoned engineers from prestigious brands, including Rudolf Dittrich, a 15-year BMW veteran, who runs the facility."
"Xiaomi's entry into the European market is supported by its new hires, including experts in vehicle dynamics and public relations, to enhance its automotive offerings."
"Despite the overcrowded Chinese EV market, Xiaomi has managed to reach profitability, a significant achievement that many other EV makers still struggle with."
Xiaomi has established a research and development facility in Munich, Germany, as part of its strategy to enter the European electric vehicle market by 2027. The company has recruited top talent from renowned automotive brands such as BMW and Lamborghini. Since entering the EV market in 2021, Xiaomi has sold over 600,000 cars in China, achieving profitability. However, as the Chinese EV market begins to plateau, Xiaomi is focusing on international expansion to sustain its growth.
Read at insideevs.com
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