Tesla's vehicle sales in Europe fell by 33% in the first half of 2025, totaling 110,000, down from 165,000 in the same period in 2024. This decline comes despite the launch of a refreshed Model Y. Total new car sales in the EU decreased by 7% in June. Factors influencing Tesla's decline include Elon Musk's political associations with far-right parties and Donald Trump, as well as the impact of new anti-electric vehicle policies which may reduce financial incentives for Tesla.
Tesla sales in Europe have collapsed by one-third this year. The European Automobile Manufacturers Association reported that sales of Tesla vehicles in Europe slumped 33% to 110,000 in the first half of 2025, compared to 165,000 in the first half of 2024. This trend indicates that Tesla is still struggling to recover from a sales downturn, despite the release of a refreshed Model Y. Specific challenges include Elon Musk's political affiliations and comments regarding Trump's policies, which have negatively impacted earnings and customer perception.
Tesla's sales across Europe dropped significantly, with a decline of more than a fifth year-on-year in June, bringing total numbers to 35,000 vehicles sold. This slump is part of a larger trend, as total new car sales across the EU fell by 7% in June. Musk's controversial support for far-right political parties in Europe and his previous support for Trump have contributed to a dip in customer interest and broader market challenges.
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