"An even more stark situation is playing out across the pond. According to an analysis by CleanTechnica using data from EU-EVs.com, which tracks battery electric vehicle registrations in European countries, Tesla's overall sales in January of 2026 were down precipitously from the same point just two years ago. Across 13 European markets, Tesla vehicle sales were down 49.5 percent between January 2024 and January 2026, based on public vehicle registration data. Compared to the same point in January 2025, sales in 12 of these markets were down 23 percent."
"Tesla's European loss leaders include Norway, where sales dropped an astonishing 93 percent in two years, from 1,108 units in January 2024 to a measly 83 in January of this year. In the UK, registrations went from 1,591 units to just 714, a 55 percent fall. The Netherlands, meanwhile, saw sales drop 81 percent."
"Unfortunately for Tesla's shareholders, those aren't nearly enough to stop the hemorrhaging. Though Musk's political antics have undoubtedly done some heavy brand damage across Europe, he's not the only reason for the slump. Tesla's faltering sales also come amidst tense labor disputes in Germany and Sweden as a tidal wave of Chinese-made EVs floods the zone."
Tesla has pivoted from electric vehicles toward humanoid robots, reducing focus on its core EV business. US sales hit a four-year low in January, dropping 17 percent year-over-year. European registrations fell sharply: across 13 markets Tesla sales declined 49.5 percent between January 2024 and January 2026, and in 12 markets sales were down 23 percent compared to January 2025. Norway, the UK, and the Netherlands experienced severe declines, while Ireland and Finland saw modest gains. Falling sales coincide with brand damage from CEO behavior, labor disputes in Germany and Sweden, and increased competition from Chinese-made EVs.
Read at Futurism
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