#emotional-engagement

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#branding
fromHubspot
4 months ago
Artificial intelligence

Using AI to Get Your Business Branding Right - My Favorite Tips and Tools

fromHubspot
4 months ago
Artificial intelligence

Using AI to Get Your Business Branding Right - My Favorite Tips and Tools

#advertising
fromFast Company
1 week ago

How the science of storytelling helps creative collaboration

Storytelling enhances problem-solving and collaboration by engaging emotions and lived experiences.
fromPsychology Today
2 weeks ago

What Art Teaches Us

The engagement with art is markedly influenced by our emotional responses, as it propels us to reflect, connect, and gain novel insights into our lives.
Artificial intelligence
fromMarTech
2 weeks ago

Closing the gap between creative and marketing performance | MarTech

The primary objective is to connect creative deliverables with real-time performance metrics. While traditional KPIs like impressions, clicks, and conversions remain essential, they don't capture the whole picture.
Marketing
Women in technology
fromItsnicethat
2 weeks ago

Real pain and real community are shown inside Tom Ringsby's new wrestling photozine

Independent UK wrestling offers an interactive experience, showcasing real performers with emotional depth and sincerity, in contrast to mainstream wrestling.
Marketing
fromFast Company
1 month ago

There's a formula to loyalty-super-fandoms have mastered it

Building super-fandom is a science with a proven formula for brands to create lasting loyalty.
fromFuturism
1 month ago

Vast Numbers of Lonely Kids Are Using AI as Substitute Friends

Of the 1,000 children aged nine to 17 that Internet Matters surveyed for its 'Me, Myself, and AI' report, some 67 percent said they use AI chatbots regularly.
Mental health
fromeLearning Industry
1 month ago

10+1 Ways To Measure True Engagement In Digital Learning

Behavioral engagement includes tracking how often learners log in, how long they stay on a course page, and their interactions with quizzes and discussions, but doesn't necessarily equate to true learning.
Online learning
fromThe Walrus
1 month ago

Why Everyone You Know Is Suddenly a Birder | The Walrus

Birding has experienced a surge in popularity over the past decade, in part due to the pandemic, which forced so many of us outside while illuminating the inequities around access to outdoor spaces.
Mindfulness
#emojis
fromwww.npr.org
1 month ago

'Love Island' and modern dating: why romance is dead

This season's Love Island USA lacks real romance and vulnerability, leading to disengagement and comparisons to real-life dating struggles.
fromSfgate
1 month ago

6 Video Marketing Strategies to Increase Customer Retention

Customer retention requires proactive strategies, not just reactive measures.
Video marketing effectively enhances customer loyalty by creating emotional connections.
fromCreative Bloq
1 month ago

People don't just want to see your brand anymore. They want to live it

Experiential branding invites people to do more than notice a brand; it invites them to feel it, transforming distant concepts into lived experiences.
UX design
fromPsychology Today
2 months ago

Why Dads Still Matter in a High-Tech World

The modern workplace further complicates the issue. As the gig economy expands and remote work blurs the line between job and home, fathers may be physically present but emotionally absent.
Parenting
fromCreativeApplications.Net
2 months ago

CWXT - Color Weather Translator

CWXT is designed to offer a sensory alternative to traditional weather forecasts by translating live weather data into color, enhancing personal engagement.
UX design
fromYanko Design - Modern Industrial Design News
2 months ago

Economic and environmental data become tangible objects in creative art installation - Yanko Design

Fragapane transforms cold data into engaging, emotional forms, using beauty to connect viewers with living narratives behind stark statistics.
Data science
fromPoynter
2 months ago

In the age of AI, human emotion is journalism's superpower - Poynter

Philip DeFranco’s approach to journalism emotionally connects news with audiences, showcasing a modern solution to the crisis in traditional media.
Artificial intelligence
fromPsychology Today
3 months ago

How Does Therapeutic Presence Promote Real Change?

Therapeutic presence enhances the client-therapist relationship and promotes a sense of safety, fostering deeper engagement in therapy.
Mindfulness
fromPsychology Today
3 months ago

Crossing Our Thresholds: Finding the Courage to Make Change

Problematic behaviors may have originated as survival strategies but can hinder growth.
Crossing thresholds requires deep engagement with emotions and a commitment to change.
fromMedium
3 months ago

Applying Neuromarketing to Elevate the Digital Banking User Experience

Research in consumer neuroscience by Kenning and Hubert (2008) indicates that subconscious, emotional factors strongly influence our decisions. Leveraging neuromarketing principles allows digital banking and Fintech platforms to tap into users' natural motivations.
Mobile UX
Marketing tech
fromThe Drum
3 months ago

Why focusing on emotion could be the next big win in streaming TV advertising

Streaming TV ads need emotional and contextual relevance, not just audience targeting.
fromThe Drum
3 months ago

Why B2B marketers need black sheep thinking

B2B marketers must be the 'black sheep', adopting a bold, curious approach to challenge the emotional disconnect in their advertising strategies to stimulate brand engagement.
Marketing tech
fromMedium
3 months ago

What makes Airbnb's Design a Gold Standard

When users open the app, they see a curated set of inspiring destinations and stays. Instead of pressuring users to decide, it invites them to explore possibilities.
UX design
fromDigiday
4 months ago

BBC StoryWorks, Showtime and YouTube are among 2025's Digiday Media Content Marketing Awards finalists

Marketing campaigns are increasingly blending creativity with strategy, focusing on storytelling and social responsibility to deepen audience engagement and foster emotional connections.
Media industry
fromwww.theguardian.com
4 months ago

Pundits' showy partisanship reflects football's embrace of fan-centric populism | Jonathan Liew

Commentary can shape the emotional narrative of a sports event, reflecting shared connections between players and viewers.
Marketing tech
fromForbes
4 months ago

Delta Airlines Execs Drive Loyalty Through A Brand Ecosystem

Delta Air Lines is transforming loyalty from mere transactions to a holistic emotional ecosystem designed for daily engagement.
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