#emotional-engagement

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#user-experience
fromMedium
1 week ago
Mobile UX

Applying Neuromarketing to Elevate the Digital Banking User Experience

Understanding users' emotions can transform their financial experiences.
Digital banking must focus not just on features, but on emotional engagement.
fromMedium
1 week ago
UX design

What makes Airbnb's Design a Gold Standard

Airbnb's design emphasizes emotional exploration over transactional efficiency, creating a unique user experience that reflects its brand mission of belonging.
fromMedium
1 week ago
Mobile UX

Applying Neuromarketing to Elevate the Digital Banking User Experience

Understanding users' emotions can transform their financial experiences.
Digital banking must focus not just on features, but on emotional engagement.
fromMedium
1 week ago
UX design

What makes Airbnb's Design a Gold Standard

Airbnb's design emphasizes emotional exploration over transactional efficiency, creating a unique user experience that reflects its brand mission of belonging.
more#user-experience
Marketing tech
fromThe Drum
2 days ago

Why focusing on emotion could be the next big win in streaming TV advertising

Streaming TV ads need emotional and contextual relevance, not just audience targeting.
#advertising
fromExchangewire
1 month ago
Marketing tech

Mass Mutual Campaign Starring NCAA Star Flau'jae Johnson Tops Chart Of Most Emotionally Engaging March Madness Ads - ExchangeWire.com

Mass Mutual's ad tops March Madness emotional engagement with significant viewer response.
fromExchangewire
6 months ago
Marketing

DAIVID Launches AI-Powered Solution That Predicts Attention, Emotions, Memory & Brand Impact of Ads

DAIVID launched an AI tool to predict the emotional impact of ads, allowing advertisers to measure effectiveness quickly and accurately.
fromThe Drum
2 days ago
Marketing tech

Why B2B marketers need black sheep thinking

B2B marketing needs to engage emotions to succeed, focusing on the 95% of potential buyers, not just the 5% currently purchasing.
fromExchangewire
1 month ago
Marketing tech

Mass Mutual Campaign Starring NCAA Star Flau'jae Johnson Tops Chart Of Most Emotionally Engaging March Madness Ads - ExchangeWire.com

Mass Mutual's ad tops March Madness emotional engagement with significant viewer response.
fromExchangewire
6 months ago
Marketing

DAIVID Launches AI-Powered Solution That Predicts Attention, Emotions, Memory & Brand Impact of Ads

DAIVID launched an AI tool to predict the emotional impact of ads, allowing advertisers to measure effectiveness quickly and accurately.
fromThe Drum
2 days ago
Marketing tech

Why B2B marketers need black sheep thinking

B2B marketing needs to engage emotions to succeed, focusing on the 95% of potential buyers, not just the 5% currently purchasing.
more#advertising
#social-media
fromDigiday
2 weeks ago
Media industry

BBC StoryWorks, Showtime and YouTube are among 2025's Digiday Media Content Marketing Awards finalists

Marketing campaigns prioritize storytelling and social responsibility to strengthen audience ties.
fromDigiday
2 weeks ago
Media industry

BBC StoryWorks, Showtime and YouTube are among 2025's Digiday Media Content Marketing Awards finalists

Marketing campaigns prioritize storytelling and social responsibility to strengthen audience ties.
more#social-media
fromwww.theguardian.com
2 weeks ago
Liverpool FC

Pundits' showy partisanship reflects football's embrace of fan-centric populism | Jonathan Liew

Commentary can shape the emotional narrative of a sports event, reflecting shared connections between players and viewers.
Marketing tech
fromForbes
2 weeks ago

Delta Airlines Execs Drive Loyalty Through A Brand Ecosystem

Delta Air Lines is transforming loyalty from mere transactions to a holistic emotional ecosystem designed for daily engagement.
fromVulture
1 month ago
Relationships

Mark L. Walberg Knows He's Too Invested in Temptation Island

Mark L. Walberg's genuine involvement in 'Temptation Island' helps navigate contestants' emotional challenges and builds lasting connections beyond the show.
Environment
fromFast Company
1 month ago

How Just Stop Oil harnessed emotions to ignite public concern for climate change

Just Stop Oil's campaign effectively ignited public debate on climate change, making the issue impossible to ignore despite widespread hostility.
fromHarvard Gazette
2 months ago
Miscellaneous

Star of new 'Odyssey' adaptation? Your imagination. - Harvard Gazette

The art of puppetry in theater utilizes negative space to evoke emotion and allows audience imagination to enhance storytelling.
UX design
fromMedium
2 months ago

Pokemon Go: addictive by design

Niantic uses players' emotional connections to Pokémon to drive engagement and create addictive gameplay through cycles of gain and loss.
Marketing
fromInc
3 months ago

Marketing Trends for 2025: 6 Strategies to Grow Your Business

Embrace innovation in marketing while maintaining foundational principles to connect authentically with consumers.
fromDabearsblog
4 months ago
Chicago Bears

It's Almost Over: A Short Play for the 2024 Chicago Bears Season

Belief in a better future is both a source of hope and potential disappointment.
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