#emotional-engagement

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#christmas-ads

John Lewis Wins UK Christmas Ad Battle After "The Gifting Hour" Generates Most Intense Positive Emotions

John Lewis' Christmas ad 'The Gifting Hour' achieved the highest emotional engagement in 2024, showcasing storytelling effectiveness in advertising.

Magical M&S Ad is the Most Emotionally Engaging Christmas Ad (So Far) According to New AI Ranking

Marks & Spencer's Christmas ad featuring Dawn French generates the highest levels of positive emotional response among festive ads released this season.

John Lewis Wins UK Christmas Ad Battle After "The Gifting Hour" Generates Most Intense Positive Emotions

John Lewis' Christmas ad 'The Gifting Hour' achieved the highest emotional engagement in 2024, showcasing storytelling effectiveness in advertising.

Magical M&S Ad is the Most Emotionally Engaging Christmas Ad (So Far) According to New AI Ranking

Marks & Spencer's Christmas ad featuring Dawn French generates the highest levels of positive emotional response among festive ads released this season.
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ChatGPT is a poet. A new study shows people prefer its verses.

AI-generated poetry can be preferred over classic human-authored works, challenging traditional notions of creativity.
#marketing-strategy

Christmas came early. These 5 ads are absolute crackers

Many brands release impactful Christmas ads, but their lifespan diminishes over time, limiting their effectiveness.

How to Make Ads Your Customers Want to Share

Genuine human insight is key for brand campaigns to effectively connect with and engage audiences.

Christmas came early. These 5 ads are absolute crackers

Many brands release impactful Christmas ads, but their lifespan diminishes over time, limiting their effectiveness.

How to Make Ads Your Customers Want to Share

Genuine human insight is key for brand campaigns to effectively connect with and engage audiences.
moremarketing-strategy

DAIVID Launches AI-Powered Solution That Predicts Attention, Emotions, Memory & Brand Impact of Ads

DAIVID launched an AI tool to predict the emotional impact of ads, allowing advertisers to measure effectiveness quickly and accurately.

The Unexpected Benefits of Classical Music

Mindful listening to classical music enhances engagement and provides deeper experiences as it encourages mindfulness and recognition of complexities in life.

The Role Of Emotions And Artificial Intelligence In Designing Successful Blended Learning Concepts

Blended learning requires emotional engagement to counteract learners' negative attitudes for effective outcomes.
#content-creation

Viral Marketing Moments: How To Create Irresistibly Shareable Content

Viral moments can transform brands overnight by captivating and engaging audiences.

YouTube Shares Insight Into What Viewers Are Seeking From Content

YouTube's report reveals viewers prioritize emotional connection and belonging in content over mere visual appeal.

Viral Marketing Moments: How To Create Irresistibly Shareable Content

Viral moments can transform brands overnight by captivating and engaging audiences.

YouTube Shares Insight Into What Viewers Are Seeking From Content

YouTube's report reveals viewers prioritize emotional connection and belonging in content over mere visual appeal.
morecontent-creation

Spending Too Much Time With AI Could Worsen Social Skills

Excessive reliance on AI chatbots might impair real-life social skills due to one-sided emotional dependencies.

Trump Border Ad Generates Most Intense Emotional Reaction of US Election so Far

Trump's immigration ad elicits the strongest emotional response in the 2024 election, marking a noteworthy strategy in political campaigning.

Can technology turn exercise pain into pleasure?

Adapting exergames to users' emotional states can enhance motivation and adherence, making exercise more enjoyable and effective.

Power Words: 150+ Words to Drive More Clicks and Conversions on Social Media

Power words can significantly enhance social media performance by evoking emotional responses and increasing engagement.

Immigrant Authors on What It Means to Belong

Cristina Jiménez, a prominent immigrant rights activist, emphasizes the importance of engaging people emotionally on the topic of immigration rather than focusing solely on policy.

DAIVID Research Reveals P&G Campaigns Dominate List of Most Emotionally Engaging Olympics Ads of All Time

P&G's 'Pick Them Back Up' campaign for the 2014 Winter Games is the most emotionally engaging Olympic ad, paying tribute to mothers' role in athletes' success.

Adidas Campaign Starring England Star Jude Bellingham Tops List Of Most Emotionally Engaging EURO 2024 Ads

Jude Bellingham's 'Hey Jude' campaign for Adidas is the EURO 2024 ad generating the most positive engagement.
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