"DAIVID used its AI-powered creative testing platform to find out which Winter Games ads had the biggest impact on viewers' emotions. Featuring five Team USA Olympic and Paralympic athletes, including Erin Jackson, Hilary Knight, and Brenna Huckaby, Hershey's ad elicited intense positive emotions among 57.8% of viewers, including strong feelings of hope (164% above norm), admiration (+126%), gratitude (+124%), and adoration (+112%)."
"Methodology DAIVID's 2026 Winter Olympics ads study was compiled using its AI-powered platform. Trained using tens of millions of human responses to ads, the platform predicts the emotions an ad will generate, and its likely impact on brand and business metrics in seconds - enabling advertisers to measure the effectiveness of their ad campaigns at scale. Altogether, 35 ads linked with the 2026 Winter Games were included in the study. Data for the chart was compiled at 6am (EST) on February 17, 2026."
"Air Canada's "Tyler's Walk" finished in second spot after attracting positive emotions among 54.4% of viewers, with Samsung's "Open Always Wins" in third. Ads from Michelob ULTRA and Warner Bros Discovery complete the top 5. Other brands to make it into the top 10 include Visa, FIGS, Starbucks, and Corona. Ian Forrester, CEO and founder of DAIVID, said: "At the 2026 Winter Games, no ad soared higher, moved deeper or connected stronger than Hershey's 'The Real Gold'""
DAIVID's AI-powered creative testing platform ranked Hershey's "The Real Gold" as the most emotionally engaging ad tied to the 2026 Winter Olympics and Paralympics, eliciting intense positive emotions among 57.8% of viewers. The spot features five Team USA Olympic and Paralympic athletes, including Erin Jackson, Hilary Knight, and Brenna Huckaby, and drove above-average brand recall and attention. DAIVID's platform, trained on tens of millions of human responses, predicts ad emotions and business impact in seconds. The study included 35 Winter Games ads compiled at 6am EST on February 17, 2026. Air Canada's "Tyler's Walk" ranked second (54.4%), and Samsung placed third.
Read at Exchangewire
Unable to calculate read time
Collection
[
|
...
]